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Driving business growth with Attitudes and Usage (A&U) studies
Learn how Attitudes and Usage studies can boost your market strategy and drive business growth with Suzy.
From Data to Decisions: The Power of Statistical Thinking
Unlock the power of statistical thinking to research effectively and make better business decisions.
When is data statistically significant, and how do you calculate it?
How do you determine if a result is statistically significant? Learn more about statistical significance testing and how it applies to your Suzy data!
Yes, you CAN DIY online qualitative market research—here’s how
You don’t need agencies to run qualitative research. Learn how to DIY qual research online with Suzy.
Developing successful marketing campaigns backed by ad testing
Take the guesswork out of creating ad campaigns by tapping into the same customer feedback that helped you build your products in your ad testing.
Best Practices for Using AI in Market Research
Artificial intelligence (AI) platforms—or, more specifically, large language models (LLM)—are rapidly growing in popularity in the market research industry, and for a good reason.
High Performers, High Growth: The Ultimate Business Strategy
Suzy’s employee segmentation study uncovers satisfaction drivers to boost business revenue and productivity.
State of the Consumer: From Influence to Impact — Strategies for Memorable Content
Discover how consumer insights on influencers can transform your brand's marketing strategy for greater impact and authenticity.
Think Different: Why Neuro-Inclusive Businesses Win
Learn how to conduct inclusive market research with neurodivergent consumers with Suzy.
Research like a mother
Learn how to efficiently connect with busy moms on the Suzy platform.
How Suzy Connect Merges CRM with Panel Audiences for Richer Customer Profiles
For comprehensive insights, you should tap into both your CRM data and Suzy Audiences. Here’s why.
The Ozempic Effect & What it Means for Consumer Shopping Trends
Explore 2024's wellness trends with insights on Ozempic's impact and more. Watch our webinar!
The Future of Food: The World of Alternative Proteins
Discover the next big trend in the food industry! Stream our webinar, "The Future of Food: The World of Alternative Proteins," to see how plant-based options are setting new standards for diets worldwide. Learn about the trends and technologies driving sustainable food choices! #FoodInnovation #SustainableDiets #AltProteins
Alcohol Trends in 2024: Navigating the Future of Social Drinking
What’s next in alcohol? Suzy’s Madhu Iyengar explores.
State of the Consumer: Financial Literacy for the Digital Age
Insights on finance habits, influencer impact, and brand connection strategies. Watch our webinar!
Don’t you forget about me: Why Gen X deserves your marketing attention.
Discover effective strategies for marketing to Gen X, a key demographic known for high spending and brand loyalty.
How to find the ROI sweet spot and maximize consumer reach with TURF analysis
TURF analysis can provide valuable insights for businesses looking to maximize ROI. Learn how it works with Suzy.
How Developing a Consistently Customer-Centric Culture Helps Businesses Innovate
Discover how developing a consistent customer-centric culture propels business innovation and success.
Defining vs. Measuring Loyalty: The Ultimate Marketing Challenge
What does customer loyalty mean? Discover how to define and measure customer loyalty.
Women's Intuition Meets Data: A Market Research Journey With Life Lessons
Explore how market researchers can apply skills like curiosity and empathy in business and life.