We got CPG covered from A to Z
With consumer preferences constantly shifting in response to fast-moving social media and pop culture trends, CPG is one of the most competitive verticals. Attract new customers and retain current ones by regularly checking their pulse and staying ahead of the curve.
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Ensure they’re reaching for your CPG brand
As inflationary pressures make consumers more selective and e-commerce drastically transforms the customer journey, Suzy’s range of offerings can help CPG brands learn more about their customers and the overall market landscape in great detail. So you’re fully equipped to hit untapped markets and stand out from the competition.
Whitespace Discovery
Conduct Focus Groups to explore category and brand perceptions, plus identify gaps in the market for innovation and expansion.
Shopping Aisle Experience
Break through the clutter with Suzy’s Heatmapping. Conduct a shelf test to understand which products catch consumers’ eyes in-store—and which ones do not—so you can optimize your packaging and retail channel strategy.
Package Testing
Conduct an In-Home Usage Test (IHUT) with Suzy Live to get real-time feedback from your consumers with your product in-hand. Identify which aspects of your product and its packaging resonate most and how you can optimize.
FYI, Suzy can help with CPG
Suzy boosts your CPG brand—from R&D to KPIs
Foundational Insights
Explore demographics, attitudes, and behaviors.
Innovation + Research & Development
Test concepts, products, packaging, and pricing.
Marketing & Creative
Validate ideas, copy, and creative.
Shopper & Category Research
Optimize the full funnel.
User Interface & User Experience
Get your users flowing with optimized design.
See Suzy in action
Learn how Suzy can boost your business.
400+ of your favorite brands are already using Suzy
"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."
"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."
"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."
"The agility of the Suzy platform allowed us to gain valuable consumer feedback as we iterated our new packaging design. We were able to ensure we didn’t lose Gerber’s equity while modernizing our visual identity."
Related resources
Balancing Tradition & Innovation as CMO of the Fortune 1 Company with William White, CMO at Walmart
William sheds light on how Walmart's consumer-centric approach addresses customer needs while balancing tradition and innovation. He also presents the brand's strategy in social commerce and how Walmart leverages community power.
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