Suzy®: The voice of consumers.
A decade ago we built the first social media companies to help organizations create value for consumers through meaningful content and transformative ideas.
Since then, the collective voice of consumers has spawned unicorns and crippled industries — rewarding companies who put customers first and destroying those who don’t. In case you missed it...the consumer won.
Suzy isn't just about targeting consumers — it's about understanding consumers.
What I saw from my past work with brands while running an agency was that so many brands were making decisions based on guesses. And now, with Suzy, every decision they make can be tested so they can leave no decision untested.
—Matt Britton, CEO