CONSUMER TECH
Suzy Gives You the Inside Scoop on What's Happening With Consumers
Consumer technology companies today need to be innovative and strategic in order to not only survive, but thrive. It is more important than ever to develop products and services that stand out and satisfy consumers’ needs. Suzy can help you get valuable insights to ensure your consumers keep coming back.
TRUSTED BY
Explore the rising impact of inflation, supply chain issues and labor shortages and how they are affecting consumer behaviors and attitudes toward brands.
Product Innovation
Identify the product features your consumers want to see most by conducting integrated and iterative quant and qual research. Use a MaxDiff study to narrow down your innovative feature ideas, and follow up with a Suzy Live IDI and IHUT to have consumers test out your prototypes on video.
Price Testing
Test various price points for your products or services with Suzy to understand what your customers are willing to pay, so you can create a profitable pricing strategy without losing consumers.
UX Testing
Pair a Monadic Test with Suzy Live IDIs to test out different wireframes for your app or digital store to find a solution that will drive conversions with your target consumers.
Customer Success Story
“Suzy has helped change how Microsoft Advertising goes to market based on real-time research around customer behavior and trends.
We understand, in a matter of minutes, answers to various questions on what people are curious about, what motivates them, and what they are seeking to learn. Everyone needs at least one Suzy on their team to increase their intelligence, bring fresh, real-time insights, and confirm or negate their biases.”
Head Of Brand Studio, Microsoft
Get the inside scoop on the trend in consumer technology
