Ensure your tech connects with the right consumer
From smartphones to smart homes, consumers are seeking tech products with the power to improve their lives. In order to discover the features and products that will keep consumers plugged-in to your brand for life, tech companies need to know their targets inside-out.
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Get people charged up with your tech
The complex tech world is only getting more complicated as AI brings massive shifts in technology usage. Meanwhile, the pressure builds to produce new technological advances that will break through in a highly competitive landscape. With Suzy, tech companies can stay connected to their consumers by uncovering what they really want.
Product Innovation
Identify the product features your consumers want to see most by conducting integrated and iterative quant and qual research. Use a MaxDiff study to narrow down your innovative feature ideas, and follow up with a Suzy Live In-Depth Interview (IDI) and In-Home Usage Test (IHUT) to have consumers test out your prototypes on video.
Price Testing
Test various price points for your products or services in order to understand what your customers are willing to pay, so you can create a profitable pricing strategy without losing consumers.
UX Testing
Pair a Monadic Test with Suzy Live IDIs to test out different wireframes for your app or digital store and ultimately find a solution that will drive conversions with your target consumers.
Reboot your gameplan with Suzy
Suzy charges up every part of your tech brand
Foundational Insights
Explore demographics, attitudes, and behaviors.
Innovation + Research & Development
Test concepts, products, packaging, and pricing.
Marketing & Creative
Validate ideas, copy, and creative.
Shopper & Category Research
Optimize the full funnel.
User Interface & User Experience
Get your users flowing with optimized design.
See Suzy in action
Learn how Suzy can boost your business.
400+ of your favorite brands are already using Suzy
"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."
"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."
"It was a lot quicker than I'd imagined... getting everything done in under two weeks and having a team that was very responsive and flexible for our needs."
"I can't remember the days before Suzy, and I don’t want to. We must lean into agile experimentation, real data-driven decisions, and more timely decisions. Suzy is a crucial partner in making that happen."
"Backed by data, Suzy empowered us to introduce our latest products to the market with confidence and success."
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