Shopper & Category Research

Optimize the full funnel

Figure out what will fly off the shelves—and why—in minutes. Suzy is like having your shoppers on speed dial. Through our on-demand audience, you can quickly get a feel for consumer purchase habits, speed up your time to market, and watch your sales take off. 

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Know your buyer. Own your sales.

Track brand performance to a T

Get the data you need to develop a winning retail strategy. With Suzy Trackers, you can measure awareness of your brand and your competitors across an array of loyalty-related characteristics and identify blind spots in the market.

Fast-track the path to purchase

The path to purchase isn’t always linear, but it’s a lot smoother when paved with helpful data. Suzy enables you to decode consumer behavior, so you can optimize store layouts, product placements, and promotional strategies. With Suzy’s In-Market Performance and Usage Tests, you can spot red flags early and adjust strategy in real-time. Plus, run pre/post studies to gauge consumer awareness and conversion intent.

Keep the funnel flowing

Consumer perception can change in an instant. With Suzy, you can pinpoint exactly where potential customers are getting stuck in the purchase funnel, allowing you to direct your resources to improving the specific touchpoints that will keep them moving toward purchase.

Introduce Suzy to your shopper team

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Online or offline, higher sales start with data

Whatever your challenge, we have a solution.

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See Suzy in action. Learn how Suzy can boost your business.

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