CPG
Navigate the Changing Consumer Landscape and Create a Competitive Advantage for Your CPG Brand
Stay ahead of consumer trends with Suzy. Understand current consumer behavior and make adjustments to attract and retain customers in the competitive CPG market
TRUSTED BY
Sustainability is Everyone's Business. See how Americans are incorporating sustainability in their personal lives, what they think about brand efforts, and how that impacts their purchase decisions in CPG industry.
Whitespace Discovery
Conduct Focus Groups to explore category and brand perceptions and identify where there are gaps in the market for innovation and expansion.
Shopping Aisle Experience
Break through the clutter with Suzy’s Heatmapping. Conduct a shelf test to understand which products catch consumers’ eyes in-store—and which ones do not—so you can optimize your packaging and retail channel strategy.
Package Testing
Conduct an IHUT with Suzy Live to get live feedback from your consumers with your product in-hand. Identify which aspects of your product and its packaging resonate most and where there may be opportunity for optimization.
Customer Success Story
“What I really love, particularly when it comes to Suzy, is that I’m also able to understand the online shopper and that online shopper at a particular retailer. So we’ve used Suzy in so many ways to better understand our retailer’s online shopper, including things such as their experience, what are the search terms they’re looking at, how they’d like to consume their digital media, etc.”
Johnson & Johnson
Develop products that delight your target consumers
