Discover how Suzy's insights drive wellness trends and personalization in the consumer market.

"Meeting the consumer where they are in their wellness journey is crucial. It’s not just about pushing wellness products; it’s about respecting their unique path and providing personalized support that truly resonates." - Kristen Lyons EVP, Enterprise Partnerships at Suzy

At Brand Innovators Summit hosted by Tonal earlier this year, Suzy’s EVP of Enterprise Partnerships Kristen Lyons shared some exciting insights into the evolving landscape of consumer wellness. During her keynote, Kristen discussed how wellness trends, personalization, and wearable technology are shaping the future of consumer engagement. Here are 6 key learnings from her talk that can help brands better connect with their audiences and stay ahead in the market.

Here are the top 6 takeaways from their conversation:

1. Wellness is Holistic and Ubiquitous

Wellness is no longer confined to physical health alone. It spans financial, mental, nutritional, and emotional aspects of consumers' lives. This comprehensive view means that brands must consider multiple dimensions of wellness in their products and messaging. For instance, younger generations are redefining wellness to include mental health and financial stability, showing that it's a holistic journey.

2. Personalization is Paramount

Today’s consumers demand personalized experiences that resonate with their unique wellness journeys. Brands need to meet consumers where they are, whether they’re just starting to improve their diet and exercise or are incorporating mental and financial wellness into their routines. Tailoring interactions to respect their current habits, challenges, and goals is essential for meaningful engagement.

3. Immersive Wearable Tech is the Future

Consumers are eager for wearable technology that integrates seamlessly into their broader wellness routines. Beyond tracking steps, they want devices that connect with meal planning and other daily activities. This calls for an immersive experience where different aspects of wellness tech are interconnected, providing holistic support and real-time results.

4. The Slow Living Movement is Influential

There's a growing consumer interest in the slow-living lifestyle, which emphasizes mindfulness and intentionality. This trend is evident in various sectors, including fashion and wellness. Brands that respect and promote a slower, more deliberate lifestyle are likely to build stronger connections with their audience.

5. Mental Wellness is Integral to Overall Well-Being

Mental health is increasingly seen as a critical component of wellness, especially among younger generations who do not view it with the same stigma as older ones might. The reliance on therapy apps and digital mental health solutions is rising, reflecting a shift towards more accessible and less stigmatized mental health care.

6. Consumers are Willing to Share Data for Personalization

Despite growing concerns about data privacy, many consumers are willing to share personal information if it leads to better personalization of their wellness experiences. Particularly among the 25-34 age group, there’s a strong preference for customized wellness apps, even at a premium. This indicates a significant opportunity for brands to leverage data responsibly to enhance personalization.

Conclusion

The wellness trend is not just a passing fad; it’s a comprehensive, evolving landscape that touches every aspect of consumers' lives. By focusing on personalization, integrating wearable technology, and respecting the consumer's wellness journey, brands can forge deeper, more meaningful connections. At Suzy, we're committed to driving these insights forward, helping brands stay ahead of the curve and truly resonate with their audiences.

Stay tuned for more insights as we continue to explore the ever-changing world of consumer wellness, be sure to watch the full session today!