Suzy Speaks is a next-generation solution for real-time consumer insights. A brand new voice-driven methodology, Suzy Speaks is conversational research that delivers authentic responses by real people. Through AI-moderated conversations, you can scale your ability to engage with consumers, discovering meaningful qual insights at quant scale.
With conversational surveys, there are no lengthy multiple choice lists or awkward one-way mirror focus groups. Consumers don’t have to figure anything out. They simply spend up to 10 minutes chatting with a responsive AI-moderator in an interactive voice interview that captures emotions, context, and spontaneous thought patterns. So you get deeper, more nuanced insights.
Seamlessly integrated into Suzy’s research methods, Suzy Speaks builds on your existing data. So it’s easy to add this innovative component to your iterative research program. Plus, our Managed Service team is here to guide you every step of the way.
Drive your brand and product strategies forward with confidence through rich, impactful insights that arrive significantly faster and cheaper than traditional qual.
High-level discussions to uncover initial perceptions of a product, category, or problem space. Surfaces top-of-mind attitudes and potential white spaces for deeper investigation.
Combine a broader quantitative survey to identify key preferences with brief IDIs to explore the “why” behind the numbers. Balances statistical rigor with nuanced, context-rich insights.
Quick interviews to gauge immediate impressions of your brand or competitor brands. Identifies strengths, weaknesses, and potential differentiation opportunities early on.
Collect reactions to new product ideas, packaging options, and even ad concepts—whether they’re at early sketch stages or closer to final form. Validates and refines offerings before deeper investment, ensuring alignment with user expectations.
Short sessions with wireframes or functional prototypes to spot usability issues and capture live user feedback. Helps iterate quickly on design, saving time and resources by catching problems early.
Present different pricing models or tiers to users in quick interviews to gauge perceived value, fairness, and willingness to pay. Guides strategic pricing decisions and clarifies messaging around product worth.
Targeted interviews to test taglines, key phrases, or positioning statements—covering both early-stage and near-finished copy. Ensures messaging aligns with intended brand perceptions and effectively connects with the audience.
Gather immediate reactions to advertising concepts—from rough storyboards to final cuts. Identifies which visual or narrative elements resonate and highlights any confusion or disconnect before launch.
Quick interviews with recent or current users following a product or feature release. Captures real-time reactions, helping prioritize immediate fixes or enhancements.
Brief check-ins with users at set intervals to monitor satisfaction, address pain points, or track perception shifts over time. Maintains a continuous feedback loop, supporting iterative improvements and stronger user relationships.
Experience the power of game-changing conversational surveys firsthand.
Suzy Speaks projects are fully managed by Suzy’s Center of Excellence team. Here’s how it works:
Not complex at all. Our team manages the entire project—from guide development to reporting. You simply tell us your goals and we take it from there.
No traditional constraints. Respondents answer in their own words via voice, generating 4x more data per open-end than text surveys.
Yes. We support diverse audiences through Crowdtap, Suzy's third-party panel partners, or your own CRM list. Moderation style and discussion guides can be tailored for inclusivity or localization.
Yes. Suzy Speaks supports screen sharing for mobile and desktop. You can also include links, visuals, or other media to gather feedback on UX, packaging, or creative assets.
Use Suzy Speaks for quick, scalable qualitative insights via AI-moderated conversations. Use Suzy Live for real-time moderated IDIs or focus groups when deeper probing or live engagement is essential.
Suzy Speaks delivers the depth of qual with the speed and scale of quant—no moderation scheduling or weeks-long timelines. Insights arrive 85% faster than traditional qual.
No. Suzy's expert-led and AI generated reporting delivers key insights and themes directly to you, supported by the underlying data. You’ll receive focused insights and stakeholder-ready materials without having to dig through transcripts.
You can. Suzy Speaks supports retargeting, so you can follow up with the same respondents or build iterative studies within your existing research workflow.
Yes. All respondents provide consent, and Suzy complies with relevant data privacy laws. No sensitive or protected health/financial information is collected unless explicitly agreed upon.
Yes. Projects are priced in Suzy credits, with no added agency fees or scheduling delays. You get rich insights, fast—at a fraction of the cost of traditional qual.
See Suzy in action. Learn how Suzy can boost your business.