A new era in conversational research
Suzy Speaks is a next-generation solution for real-time consumer insights. A brand new voice-driven methodology, Suzy Speaks is conversational research that delivers authentic responses by real people. Through AI-moderated conversations, you can scale your ability to engage with consumers, discovering meaningful qual insights at quant scale.
Suzy Speaks
Research, redefined
With conversational surveys, there are no lengthy multiple choice lists or awkward one-way mirror focus groups. Consumers don’t have to figure anything out. They simply spend up to 10 minutes chatting with a responsive AI-moderator in an interactive voice interview that captures emotions, context, and spontaneous thought patterns. So you get deeper, more nuanced insights.
Seamlessly integrated into Suzy’s research methods, Suzy Speaks builds on your existing data. So it’s easy to add this innovative component to your iterative research program. Plus, our Managed Service team is here to guide you every step of the way.
Drive your brand and product strategies forward with confidence through rich, impactful insights that arrive significantly faster and cheaper than traditional qual.
For Foundational Research
High-level discussions to uncover initial perceptions of a product, category, or problem space. Surfaces top-of-mind attitudes and potential white spaces for deeper investigation.
Combine a broader quantitative survey to identify key preferences with brief IDIs to explore the “why” behind the numbers. Balances statistical rigor with nuanced, context-rich insights.
Quick interviews to gauge immediate impressions of your brand or competitor brands. Identifies strengths, weaknesses, and potential differentiation opportunities early on.
For Innovation + R&D
Collect reactions to new product ideas, packaging options, and even ad concepts—whether they’re at early sketch stages or closer to final form. Validates and refines offerings before deeper investment, ensuring alignment with user expectations.
Short sessions with wireframes or functional prototypes to spot usability issues and capture live user feedback. Helps iterate quickly on design, saving time and resources by catching problems early.
Present different pricing models or tiers to users in quick interviews to gauge perceived value, fairness, and willingness to pay. Guides strategic pricing decisions and clarifies messaging around product worth.
For Marketing & Creative
Targeted interviews to test taglines, key phrases, or positioning statements—covering both early-stage and near-finished copy. Ensures messaging aligns with intended brand perceptions and effectively connects with the audience.
Gather immediate reactions to advertising concepts—from rough storyboards to final cuts. Identifies which visual or narrative elements resonate and highlights any confusion or disconnect before launch.
For Shopper & Category Research
Quick interviews with recent or current users following a product or feature release. Captures real-time reactions, helping prioritize immediate fixes or enhancements.
Brief check-ins with users at set intervals to monitor satisfaction, address pain points, or track perception shifts over time. Maintains a continuous feedback loop, supporting iterative improvements and stronger user relationships.
Chat about Suzy Speaks for your brand
Your favorite brands are already using Suzy
"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."
"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."
"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."
"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."
"The agility of the Suzy platform allowed us to gain valuable consumer feedback as we iterated our new packaging design. We were able to ensure we didn’t lose Gerber’s equity while modernizing our visual identity."
"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."
"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."
"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."
"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."
"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."
"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."
"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."
"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."
"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."
Ready for research at the speed of culture?
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