Deliver the goods when they go shopping
From brick-and-mortar to online, consumers have plenty of places they can spend their money. To make sure they're filling your shopping cart––actual or digital––it's essential to customize every part of the path to purchase. That means understanding your customers like never before.
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What will make shoppers stroll your aisles and scroll your site?
Retailers face serious headwinds as consumers demand streamlined, customized shopping experiences while also turning to private labels to fight inflation. Meanwhile, retailers have hundreds of categories to cover but lack the necessary data to shape a coherent strategy. Thanks to Suzy's advanced tools, retailers can now craft the ultimate shopping experience.
Segmentation
Create distinct segments of your consumers based on their attitudes, behaviors, drivers, and more by conducting a Dynamic Segmentation. Target your studies to these segments to help develop more personalized experiences, and innovative products your target demos will love.
Ad Testing
Evaluate several ad concepts and identify a winner with Suzy's Monadic Testing. Make more informed decisions with stat-tested results that illustrate which concept outperformed the rest across multiple metrics.
Path to Purchase
Conduct path-to-purchase research to uncover the steps your target consumers take in shopping for products in your category. Use this knowledge to optimize the way you advertise, leading to better brand experiences and higher conversions.
Your one-stop-shop for insights
Suzy provides full-funnel support for retailers
Foundational Insights
Explore demographics, attitudes, and behaviors.
Innovation + Research & Development
Test concepts, products, packaging, and pricing.
Marketing & Creative
Validate ideas, copy, and creative.
Shopper & Category Research
Optimize the full funnel.
User Interface & User Experience
Get your users flowing with optimized design.
See Suzy in action
Learn how Suzy can boost your business.
400+ of your favorite brands are already using Suzy
"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."
"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."
"In a time crunch, Suzy was fast and agile in delivering results. Our DIY systems gave us the necessary tools for success; however, we were always able to rely on our Suzy customer success team to ensure that all strategic plans were executed efficiently."
"Within three or four days, we had a solution that worked. The conversion rate on the new package went up about 30 percent and that is going to equate to millions of dollars a year in sales."
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