Reports

The future of fizz: Exploring the rise of Modern Soda

Mar 18, 2025
Mar 18, 2025
 • 
 min read

Download the Infographic

The soda landscape is evolving, with better-for-you carbonated beverages taking center stage. Consumers are looking for low-sugar, functional, and ingredient-conscious options, and brands are rising to meet the demand. From Poppi’s Big Game commercial moment to new innovations from Coca-Cola and Pepsi, the category is expanding faster than ever.

In this exclusive data-driven infographic, we explore:

  • Consumer Preferences: The growing demand for gut-friendly and functional sodas
  • Retail Trends: How major stores are making room for modern soda brands
  • Brand Innovation: How companies—both established and emerging—are introducing exciting new flavors and formulations

The next wave of soda is here. Download the full infographic to stay ahead of evolving consumer tastes and category growth.

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