Sales

Close the deal before you enter the room

Suzy gives sales teams the consumer evidence to secure new retail partners, win share of shelf, and defend against delistings — so you walk into every buyer meeting with proof, not just product.

One platform. Three ways Suzy changes your week.

The buyer’s question shouldn’t be a surprise

A competing brand just launched a new SKU in your category at a key retailer
Suzy flags the move, tells you what it means for your portfolio, and recommends how to position your next buyer conversation
So you lead with opportunity, not damage control

Walk in with proof, not a pitch

You're preparing for a line review at a top-5 retailer
Suzy connects all the data – and surfaces a white space in the assortment that none of those sources would have revealed on their own
You walk in with a growth opportunity the buyer hasn't seen yet

One insight. Three deliverables. No problem.

You've identified a white space opportunity for a key retailer
In a flash, Suzy builds the sell sheet for the category manager, the growth narrative for merchandising, and the margin story for their finance team
All from the same insight, all ready to send

Sound familiar?

These are the conversations happening inside every team we work with

“I brought a great product to the line review. The buyer wanted consumer data I didn't have.”

Retail buyers don't care how good your product is – they care how good the evidence is. If your pitch leads with features and the competitor across the table leads with validated consumer demand, you lose the shelf before the conversation starts.

“By the time we get research to support a pitch, the buyer has already made their decision.”

You know the window. The category review has a date. The buyer meeting is on the calendar. But the consumer data you need takes weeks to pull together – and by the time it arrives, the planogram is already locked.

“We're defending shelf space with last year's numbers against brands showing up with real-time insights.”

Delistings don't happen because your product stopped performing. They happen because someone else showed up with fresher evidence of consumer demand. If your defense is built on trailing data, you're already behind.

“Marketing has the research. We have the relationship. But nobody's connecting the two.”

The consumer insights exist somewhere in the org – in a brand study, a concept test, a tracking report. But by the time it reaches the sales team, it's either reformatted beyond recognition, six months stale, or locked in a deck nobody can find.