Keep your content at the top of their feed
Whether you're aiming for box-office, awards, or views/likes/shares, the entertainment game is the same: keep their eyes glued to your content. Now that literally everyone's a critic thanks to social media, it’s essential to understand what can thrill—or kill—a fandom.
The competition for attention is fierce
The streaming wars rage on, the entertainment landscape is overcrowded, and consumers are glued to their phones and obsessed with social media. In this complex, competitive marketplace, make sure your media brand is fully optimized for stopping the scroll and retaining eyeballs.
Content Development
Authenticity matters to consumers now more than ever before. Develop an authentic content strategy by leveraging Focus Groups to explore your concepts. Follow up with your target consumers via a Monadic Test to zero in on a winning content strategy.
Ad Testing
Use Focus Groups to test ad concepts with each of your consumer segments and understand what messaging will resonate best. Follow up with quantitative surveys to identify the optimal channels for each segment’s winning campaign concept.
Brand Tracking
Keep tabs on where your competitors are gaining media market share and where there are opportunities for growth or innovation by conducting a templated brand tracker.
Step into the spotlight with Suzy
Suzy empowers your M&E brand from pitch to production
Foundational Insights
Explore demographics, attitudes, and behaviors.
Innovation + Research & Development
Test concepts, products, packaging, and pricing.
Marketing & Creative
Validate ideas, copy, and creative.
Shopper & Category Research
Optimize the full funnel.
User Interface & User Experience
Get your users flowing with optimized design.
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Learn how Suzy can boost your business.
400+ of your favorite brands are already using Suzy
"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."
"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."
Related resources
Beyond the 30-Second Spot: Disney’s Andrew Messina on Creating Unforgettable Brand Moments
In this episode of The Speed of Culture Podcast, Andrew Messina, SVP of Sales at Disney Advertising, discusses leveraging live sports, streaming, and personalized ads to create unforgettable brand moments.
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