In-Home Usage Testing
Test your products as they’re meant to be used, hands-on and at home. Identify motivations and moments of truth to validate, improve and launch with confidence.
Is your new product easy to use?
Does it work as expected?
Does it pass the smell or taste test?
Ask Suzy.
Activate research beyond the computer screen by letting consumers experience your product in their lives. Find out how your intended customers really feel about and use your product using in-home usage testing with Suzy.
Use quant and qual analysis to identify moments that matter, as consumers engage all of their senses to provide 360-degree feedback, all within the Suzy platform.
Here’s how it works - simply tell us:
About your product
What do you want to test?
What do you want to learn?
Your target audience
Tap into Suzy’s owned panel of screened and verified consumers
And we will:
Formulate test plan
Suzy will align to your scope to create a test plan and field the screener
Ship products
Send your products to Suzy’s fulfillment center and Suzy will ship products to consumers who qualify for the online survey
Allowing you to:
Interview participants
Participants receive and test your product and take surveys - IDIs are launched
Review results
Login to the Suzy platform to review results in your dashboard
The Suzy Difference
Precise targeting for relevant results
Activate our proprietary audience insights tool for rich targeting opportunities to get your products in just the right hands
Deeper insights with quant and qual
Integrate quantitative and qualitative analysis to truly deep-dive into the consumer’s experience with your offering
We handle the logistics
Leave the logistical hassle to us. Suzy does all the heavy lifting, from screeners to product fulfillment and survey distribution
Insights that don’t stop
Retarget IHUT participants with future questionnaires to keep receiving ongoing feedback
Whatever your use case, Suzy can help
Validate a prototype
Test or validate a prototype or a product idea with would-be customers to ensure it works as intended and gauge the likelihood of purchase intent.
Journey map the experience
Journey map the customer experience with real consumers and uncover areas of delight and opportunities for improvement.
Test packaging
Conduct an unboxing to test package appeal and make sure you’re positioned for success.
Collect user claims
Garner research-based user claims and user-generated content for your product marketing messages. “95% of consumers said this improved their lives!”
Understand sense appeal
Understand how the product appeals to the 5 senses. What does it smell, taste, feel, sound and look like to your intended consumers?
FAQ’s
What is an IHUT?
IHUT (in-home usage testing) studies are a way to conduct tests by letting consumers physically use the product. IHUTs enable a full sensory experience for product testing opportunities and feedback is based on real-life usage.
How does it work?
Tell us about your product, screening criteria, and test objectives. We will work together to create a test plan. Then, send your product to our fulfillment center, and we’ll take care of the rest - finding a qualified audience and ensuring that they receive your products. You can gather feedback via Suzy and Suzy Live… or have our Managed Services do it for you.
How many products should I send out?
Each Suzy home IHUT includes 250 units per test; that is our recommended amount. Depending on your product, your exact quantities may differ.
How do I collect feedback?
You can do the quant and qual analysis using your questions allotment in Suzy and Suzy Live. As an example, you can start with a live unboxing and usage of your product via a Suzy Live IDI with a few participants, and validate your learnings with a survey questionnaire sent to the rest. Or, you can begin with a survey about the consumer’s experiences with your product, and dive even deeper into those findings with a live interview.
