Not all strategy is created equal

Before you develop a new product, feature, or brand, it’s crucial to understand the attitudes and usage habits of your users and non-users. Suzy unlocks insights for the entire customer journey, so you’re not just suggesting moves, you’re setting strategy. From brand to product teams, everyone will get the insights they need to drive growth, outmaneuver the competition, and command market share.

Want to zig when others zag? Or find that hidden-gem insight that transforms your brand’s trajectory? With Suzy, you don’t just see where you stand—you get the roadmap to outmaneuver your category. Dive deep into consumer expectations and their hurdles to purchase, plus carve out a strategy puts you miles ahead of competitors.

Your ideal customer is out there—zero in on them fast. Through Suzy’s quant and qual research, drivers analysis, and Dynamic Segmentation, you’ll pinpoint user personas and define your segments with precision. Create unlimited consumer segments, build custom panels, and integrate typing tools so you can connect with the right consumer—every single time.

Say goodbye to trackers that take 6+ weeks per wave. With Suzy’s always-on panel, you can get results in a matter of days—and action on them in real time. Faster trackers mean faster response times, so you can quickly follow up with consumers to add even more color to your insights via quant and qual between waves.