Pass more than just the taste test
Faced with fierce competition on packed shelves, winning in F&B is all about creating the complete package: from product to container to messaging. So make sure you’re quenching consumers’ thirst by getting up-to-date feedback on a range of options like unusual flavor profiles, healthier ingredients, and eco-friendly packaging.
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Understand what they’re really hungering for.
The F&B industry faces a slew of new challenges: GLP-1’s are triggering massive shifts in dietary preferences; private labels are growing while brand loyalty is waning; strategic acquisitions are reshaping the competitive landscape; and e-comm is transforming the consumer journey. Suzy can help F&Bs get a deep understanding of the latest attitudes and behaviors, the ideal flavors and packaging, and the messaging claims that will resonate most.
Consumer Profiling and Niche Audiences
From fast food enthusiasts to health-conscious consumers, we can help you find your audience. Leverage Suzy's Dynamic Segmentation tool to understand different customer personas based on behaviors, preferences, and motivations, and then retarget consumers for deeper iterative learning.
Product Innovation and Concept Testing
Leverage Monadic Testing and MaxDiff to optimize product offerings by testing flavors, ingredient combinations, or new product concepts. Discover the why behind the what with open-ended questions and fast AI Qual Summaries.
Path-to-Purchase Insights
Understand the complete path to purchase and your shopper behavior. Discover how consumers navigate the full funnel through awareness, consideration, and purchase, along with factors influencing each stage.
Get cookin’ with Suzy
Explore the menu of ways we empower F&B companies
Foundational Insights
Explore demographics, attitudes, and behaviors.
Innovation + Research & Development
Test concepts, products, packaging, and pricing.
Marketing & Creative
Validate ideas, copy, and creative.
Shopper & Category Research
Optimize the full funnel.
User Interface & User Experience
Get your users flowing with optimized design.
See Suzy in action
Learn how Suzy can boost your business.
400+ of your favorite brands are already using Suzy
"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."
"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."
"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."
"The agility of the Suzy platform allowed us to gain valuable consumer feedback as we iterated our new packaging design. We were able to ensure we didn’t lose Gerber’s equity while modernizing our visual identity."
"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."
Related resources
The Future of Food: The World of Alternative Proteins
Discover the next big trend in the food industry! Stream our webinar, "The Future of Food: The World of Alternative Proteins," to see how plant-based options are setting new standards for diets worldwide. Learn about the trends and technologies driving sustainable food choices! #FoodInnovation #SustainableDiets #AltProteins
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