FOOD AND BEVERAGE
Make a Difference With More Than Just Taste
Innovative companies listen to their consumers. Whether it’s creating healthier options, innovating more environmentally-friendly products, or simply recognizing that some products may need more user-friendly packaging--Suzy can help bring your consumers’ point of view into every step of the development cycle, so you stay ahead of the curve!
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Use Suzy to get real-time answers from your target consumers, so you can innovate and adapt just as quickly as your consumers do.
Flavor Testing
Identify the flavors your consumers want to see most by conducting integrated and iterative quant and qual research. Use a MaxDiff study to narrow down your ideas, and follow up with an In-Home Usage Test to have consumers taste test the final options.
Package Design
Use a Monadic Test to zero-in on an eye-catching packaging design that will drive conversions in grocery channels.
Category Insights
Understand where your brand fits into the category landscape by conducting competitive analysis. Identify opportunities for expansion and optimization in flavors, ingredients, packaging, and more.
Customer Success Story
“Having Suzy on our side, we can ask quick questions to get answers in the moment, and have the consumers along with us in the early stages of the innovation journey before getting to what the final concept will be.”
Tropicana Brands Group
Facilitate the feedback loop to create products your consumers will love
