About US

Understand your customers like never before

We believe that understanding what makes your customers tick is the key to unlocking your brand’s full potential. With Suzy’s leading consumer insights platform, you can gain this invaluable understanding through surveys and interviews. Plus, we empower you with the tools to analyze the data and draw actionable insights—so you can make smarter, faster decisions that will take your business to the next level.

Our values

People Come First

Without them, we have nothing.

Better together

We believe the sum is greater than its individual parts.

Assume nothing

We eat our own dog food and validate everything.

Take initiative

It all starts with you.

Move at the speed of culture

The world moves fast. We move faster.

Create value, build trust

Good things come to those who create value in the world.

"After running an ad agency for nearly two decades, it became clear that so many brands were making decisions not based on data, but on guesswork. We created Suzy so that every decision businesses make can have consumer insights at the center. Consumer centricity will be the hallmark of tomorrow’s leading brands."

Matt Britton

Founder & CEO

Suzy was created to enable human understanding.

In 2002, Matt Britton, a lifelong entrepreneur, started an agency called Mr. Youth that specialized in branded events on college campuses, tapping into Millennial culture and putting young consumers at the center of brand narratives. This was the dawn of the digital era, and the agency helped large brands reach teens and college students with a variety of content.

CrowdTap was initially born as a software platform to manage these early influencers—users were rewarded with points for creating and sharing branded content. As social media platforms grew in popularity, Mr. Youth broke ground by becoming one of the first major agencies to specialize in social media marketing. In 2013, the agency rebranded as MRY and was eventually acquired.

Meanwhile, in the face of competition from the emerging social media giants, CrowdTap’s initial business model was no longer working. But Matt saw that brands were now using the platform to get feedback from consumers. A lightbulb went off, and he decided to refocus the business. CrowdTap was able to speed up market research for brands by getting them the consumer insights they needed in minutes instead of months.

Eventually, Matt split the business in two: CrowdTap remained the consumer-facing app, and the B2B consumer insights side became Suzy, which launched in 2018. Since then, Suzy has grown from a fast-turn quant tool to a robust market research cloud with quant, qual, and high-quality audiences all in one platform. And now, Suzy is powering up its research cloud with new generative AI tools and features. This all fulfills Matt’s vision of enabling brands to get access to real consumers who can help them make faster, smarter decisions.