HOW WE HELP WITH SHOPPER JOURNEY RESEARCH & BRAND TRACKING
Shopper and Tracking.
Maximize Opportunity.
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WHAT SUZY OFFERS
Uncover consumer motivation to measure purchase intent
Understand brand performance and execute foundational research to reveal the mindset, attitudes, and motivations of your consumer. Know where and how your customers are spending their time, from online channels to in-person retailers.
This is where Suzy can help.
Stay Informed on
Brand Performance
Brand awareness is a crucial step across your entire journey. Suzy helps with brand awareness tracking of your and your competitors’ brand across an array of loyalty-related characteristics. Get the insights so you can make informed decisions.
Determine the
Path to Purchase
Uncover the steps consumers take when shopping for your products. Through Suzy’s In-Market Performance and Usage Tests, you can identify red flags of new launches early on and implement improvements to secure purchase intent.
Improve Your
Purchase Funnel
It’s not uncommon for changes in consumer perceptions of your brand to occur. Suzy can help you understand where in the purchase funnel to focus your efforts to ensure purchase interest ultimately leads to sales.
Explore Suzy's Suite of Powerful Products
Simplifies research with basic & advanced tools for:
Survey design
Automated templates
Data analysis & reporting
Custom trackers
Effortlessly integrates live research methods, including:
1-on-1, in-depth interviews
Multi-person focus groups
In-home product testing
1st party network of screened & verified consumers:
US & global targeting
Saved audiences & panels
Typing tool integration
Dynamic Segmentation
CUSTOMER STORY
“Suzy has become a top of mind resource amongst our category leadership team. We've leveraged the platform to develop a number of customer facing pieces of content. Sharing insights derived directly from surveying shoppers of a particular retailer has proven to be very impactful and resonates well with the retailer.”
Kim Spaid
Head of Consumer Insights,
Kraft Heinz
Discover Other Research Solutions
FOUNDATIONAL
INNOVATION
CREATIVE
Unleash the Power of Research with Suzy
Integrated and iterative
Unparalleled speed and simplicity
Agency rigor and service
A fraction of the cost
