Women's Intuition Meets Data: A Market Research Journey With Life Lessons
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What does market research have to teach us? Turns out, quite a bit.
"The wellness industry has to be proactive, not reactive. We need to be at the forefront of the wellness movement, offering innovative and personalized solutions." - Katie Gross, Chief Customer Officer, Suzy
In a world where wellness is constantly reimagined, staying ahead of the curve is crucial. Stream our latest webinar, State of the Consumer: Wellness Reimagined. As we traverse the multifaceted landscape of the growing wellness industry, now valued at an astonishing $8.5 trillion, we'll explore the myriad ways in which our daily choices impact our overall well-being.
Our expert guests, Catherine Chao, VP,Strategy & Evaluation at the Ad Council, and Jessica Rosenthal, Associate Director at Church & Dwight, will provide thought-provoking commentary and expertise on how trailblazing brands like Tonal, hims & hers, and Ozempic are revolutionizing at-home wellness technologies. We'll also explore the evolution of self-care, body positivity, and the intersection of technology and wellness. This session promises to equip you with insights and strategies to navigate the dynamic world of consumer wellness.
3 Key Highlights:
Holistic Wellness Takes Center Stage: The webinar highlights a significant shift towards holistic wellness, underscoring that 70% of consumers are willing to pay a premium for products and services that cater to their comprehensive wellness needs. This trend is driven by an expanding definition of wellness that encompasses sleep, relaxation, nutrition, mental health, and fitness, primarily within the comfort of one's home.
Technology and Personalization are Key: With 78% of consumers desiring wearable technology to be integrated with other tech, the webinar emphasizes the critical role of technology in the wellness industry. It showcases a growing interest in wearable devices for immersive wellness experiences and the importance of personalized wellness routines, with 97% of app users seeking customized wellness plans.
Body Positivity Remains Crucial Amid Changing Trends: Despite emerging trends like the use of Ozempic and discussions around body image, the webinar affirms the continued relevance of body positivity. A majority of consumers, 61%, still value seeing diverse body types in marketing campaigns, signaling that body positivity is as important as ever in fostering healthy lifestyles and consumer confidence.
For even more takeaways and industry insights, be sure to watch the full webinar today!
