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How Developing a Consistently Customer-Centric Culture Helps Businesses Innovate
Discover how developing a consistent customer-centric culture propels business innovation and success.
Defining vs. Measuring Loyalty: The Ultimate Marketing Challenge
What does customer loyalty mean? Discover how to define and measure customer loyalty.
Women's Intuition Meets Data: A Market Research Journey With Life Lessons
Explore how market researchers can apply skills like curiosity and empathy in business and life.
Concept testing: 5 Best Practices for Unlocking Consumer Insights
Concept testing is a step that every business needs to incorporate into its product or marketing campaign development process.
Women Leading the Way in Market Research: My Story of Passion and Growth
This Women's History Month, let's honor the women who've revolutionized market research with their insights, passion, and creativity 🌟 From unexpected beginnings to leading industry change, their stories inspire us all. Dive into our world of numbers, gut feelings, and shared achievements.
All about market research screening surveys: Why you need screeners and how AI can help
What are screening surveys, and how do they impact your market research? Learn about market research screeners and AI.
Empowering Market Researchers: The Game-Changing Role of Generative AI
Generative AI has changed the way market research is done forever. Here’s how insights professionals can use it as part of their toolkit.
From Data to Decisions: Unveil your story with Suzy’s Data Explorer
Data is important to drive consumer insights—but data analysis can take a long time. Learn how to speed up your analysis for faster and more actionable insights with Suzy’s Data Explorer.
Panels vs. communities: What to choose for effective consumer insights
Unlock consumer insights effectively with our guide on using panels vs. communities in market research
Unlocking the Power of Diversity: How Suzy's Panel Empowers Brands with Insights from Black Americans
Learn how Suzy’s panel can connect you with diverse consumers this Black History Month.
The Power of Storytelling for Business: Taking a Page From Taylor Swift’s Emotion-Driven Playbook
Discover the power of storytelling for business through Taylor Swift's impactful narrative techniques
AI qualitative data analysis: Unleashing the power of qual insights
Explore the power of AI-driven qualitative data analysis with Suzy. Uncover insights from qualitative market research, VOEs, and TOEs using AI.
6 things to know about confidence levels in statistical significance testing
What is a confidence level and how do you use it in statistical significance testing?
State of the Consumer: Business Reimagined: Navigating the AI Future Recap
Want to understand how AI is shaping our world? Check out our latest webinar where we navigate the AI phenomenon and its impact on society and careers. Plus, get actionable insights and a free list of 50+ AI tools to kickstart your transformation journey. Listen now! #ArtificialIntelligence #AIInnovation #CareerDevelopment
What is qualitative market research? Methods, best practices, and AI
Learn about how to conduct qualitative market research in this guide from Suzy.
How Ferrero elevated shopper creative with iterative research
Good shopper creative can help a brand reach consumers on the shelf. But what if you could take shopper creative to the next level? Learn how @ Ferrero’s @ Phil DeConto used to Suzy to take the brand’s shopper creative to new heights.
Gain a holistic understanding of consumers with CRM data and panel audience insights
For your next survey, should you use your CRM database? Or is it best to use a third-party panel audience? Trick question—you should actually use both! Learn how to get a well-rounded picture of the consumer with Suzy. #mrx #consumerinsights
The way forward with TikTok: Regulation or personal responsibility
TikTok be banned? Suzy asked consumers what they thought about the controversial (and addictive) social media platform.
Research deliverables: what you need to go from survey to pitch
How can you go from research to pitch in just 24 hours? Learn how Nikki Seaman, CEO and Founder of Freestyle Snacks, did so using client-ready deliverables from Suzy. #pitchingideas #MRX #consumerinsights
Changing the market research industry, one survey bot at a time
AI can be great for market researchers—and it can also power bots. 🤖Learn how Suzy’s latest innovation is tackling AI survey bots for better, more reliable insights. #ai #consumerinsights #mrx