INNOVATION PIPELINE MANAGEMENT & PRODUCT TESTING

Leverage Foundational Learning to Innovate and Develop Products.

 
Suzy Innovation
 

TRUSTED BY

 

WHAT SUZY OFFERS

Test Concepts, Products, Packaging & Pricing

 
 

Take the learnings from the Foundational learning phase and bring them to the Innovation stage. Test concepts, products, and packaging to ensure that what you are building resonates with consumers.

This is where Suzy can help.

 
Explore and test product concepts

Explore & Test Concepts

Understand how consumers view and perceive a variety of concepts through qualitative testing, monadic concept testing, and MaxDiff. Test strength, clarity, interest in, or perceptions of white space, claims, messages, or names.

 
Drive impact through packaging with heatmapping and more

Drive Impact Through Packaging

Ensure you are breaking through before further production with products like Heatmapping. Understand how your concepts perform at the shelf and what messaging hierarchy resonates on packaging.

Test product pricing options to determine the right price

Determine The Right Price

Test pricing options by concept to understand key intent purchase metrics and determine price sensitivity. Determine price elasticity and willingness to pay for existing products and services.

Explore Suzy's Suite of Powerful Products

Suzy Insights

Simplifies research with basic & advanced tools for:

Survey design
Automated templates
Data analysis & reporting
Custom trackers

Suzy Live

Effortlessly integrates live research methods, including:

1-on-1, in-depth interviews
Multi-person focus groups
In-home product testing

Suzy Audiences

1st party network of screened & verified consumers:

US & global targeting
Saved audiences & panels
Typing tool integration
Dynamic Segmentation

 
 
 

CUSTOMER STORY

“Having Suzy on our side, we can ask quick questions to get answers in the moment, and have the consumers along with us in the early stages of the innovation journey before getting to what the final concept will be.”
Johnson Tropicana Brands Group

Melissa Johnson

Consumer Insights Manager, Tropicana Brands Group

Discover Other Research Solutions

FOUNDATIONAL

CREATIVE

SHOPPER

Driving Innovation with Suzy:

Phil DeCanto discusses his time at Ferrero as VP of Customer Marketing

 
 

Book a Demo Today!