An unprecedented threat

Suzy has always delivered real insights from real people at the center of culture – that’s the very core of our mission. But with the rise of AI-powered bots and click farms, the authenticity of consumer research is under serious attack. And there’s nothing that we hate more than bad quality data. 

Faced with this unprecedented threat from bad actors, Suzy proudly unveils a new hero in research: Biotic is our patent pending bot detection technology designed to analyze the end-to-end respondent journey, detect the bots and keep them out of your data.

A game changing response

When market research is done by tech companies, they usually clean the data before the survey. Traditional research agencies usually clean the data after it has already gone into your results. But Suzy does both, cleaning at the panel and survey levels. 

Biotic implements a revolutionary ten-minute Air Gap, when it assesses whether participants are human or bots. Our AI tech searches for suspicious behavior patterns at sign-up, before, during and after surveys, and even when respondents are collecting incentives, and then removes the bad actors before they get into your survey results. That means you receive only authentic human responses, reliable data, and actionable insights that you can trust – thanks to Biotic, the new hero in research.