Suzy Consumer Insights Hub
Blogs, webinars, and more with original insights to help you stay informed and plan your next move.
Subscribe Today!
Get Suzy’s consumer insights newsletter and webinar alerts delivered to your inbox.
State of the Consumer: Financial Literacy for the Digital Age
Insights on finance habits, influencer impact, and brand connection strategies. Watch our webinar!
State of the Consumer: Wellness Reimagined
2024 wellness trends: Holistic health, tech, body positivity, Ozempic. Watch our webinar!
State of the Consumer: The Economics of the Big Game
Dive into Super Bowl advertising with State of the Consumer: The Economics of the Big Game. Explore cultural impact, economic strategies & more!
Elevating Nutrition with Fortified Foods
Dive into the world of fortified foods with key insights and trends from our latest webinar!
State of the Consumer: Is Black Friday Dead—and What Does it Mean for 2024 Spending?
What does BFCM shopping mean for the rest of 2024? Find out during this State of the Consumer Webinar with MikMak and Reckitt.
State of the Consumer: Business Reimagined: Navigating the AI Future Recap
Want to understand how AI is shaping our world? Check out our latest webinar where we navigate the AI phenomenon and its impact on society and careers. Plus, get actionable insights and a free list of 50+ AI tools to kickstart your transformation journey. Listen now! #ArtificialIntelligence #AIInnovation #CareerDevelopment
State of the Consumer: The Digital Age of Sports
How do fans want to engage with their favorite sports teams off the field? Check out our latest webinar to find out! 🏀🏈#marketresearch #sports #fanengagement
State of the Consumer: The Power of Purpose Driven Brands
🌿 What's greenwashing and why should you care? Find out in our latest webinar where we explore the challenges of developing sustainable products. #Sustainability #Greenwashing
INSIGHTS REDEFINED: How AI is Poised to Transform the Role and Function of Insights
Catch the recap of our latest webinar on how AI is shifting the dynamics towards consumers, revolutionizing the industry, and its potential benefits and risks with key takeaways.
State of the Consumer: Your AI Cheat Sheet for Back to School Season
Unlock the future of education with us! 🎓🚀 Dive into our latest webinar where we explore the transformative role of AI in the educational landscape. From parents' views on AI in the classroom to its potential in revolutionizing content authentication, we've got it all covered. Get ready to discover how AI is reshaping learning and preparing us for a new era. Watch now!
A Deep Dive into the Plant-Based Food Industry: Webinar Recap
Catch the recap of our State of the Consumer webinar on the evolving plant-based food industry with key takeaways.
State of the Consumer: Your AI Cheat Sheet for Back to School Season
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
State of the Consumer: Who is the Plant-Based Revolution Really For?
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
From Cause to Consumer: The State of Values-Based Marketing in F&B
From Coca Cola to Bud Light to Airly Foods, brands use values-based marketing as a means to align their core values with that of their consumers. In order to create a successful campaign, it’s important for brands to understand what values consumers are most passionate about and what drives commitment and loyalty.
State of the Consumer: Unlocking the Power of Generational Spending
62% of consumers would be willing to pay more for items from a trustworthy brand. But what makes a brand trustworthy? And how does the idea of trust differ amongst the different generations?
Inside the Mind of the Customer: The Art of Qualitative Research
Telling a well-rounded data story requires both the science of quantitative research and the art of qualitative research. Understanding the why behind your findings will deepen your analysis, help you understand your target more deeply, and bring research to the forefront of all of your business decisions.
Faithful or Fickle? Financially-Driven Consumer Shopping Choices
Despite inflation falling for seven months straight, consumers are still battling rising grocery prices. With continued sticker shock, are they staying true to their preferred brands—or are they sacrificing staples for more affordable options?
State of the Consumer: Weathering the Financial Storm
From the banking crisis to additional layoffs at major companies, consumers are feeling understandably uneasy about their financial futures. According to a recent Suzy survey, 32% of consumers are using credit cards to battle inflation. Will this number increase as financial uncertainty continues, or will consumers pull back on spending?
State of the Consumer: The Future of Retail is Phygital
From online-first brands launching brick-and-mortar pop ups to grocery stores venturing into the metaverse—the future of retail is phygital. In this webinar we will explore what consumers want to see from their physical and digital shopping experiences—and how brands can blend the two for optimal omnichannel experiences.
State of the Consumer: TV Will Never Be The Same Again—What Does It Mean For Brands?
Since streaming outpaced Linear TV in 2022, the game has changed. But with more and more streaming services and increasing subscription fatigue, how can brands reach their target audience?