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How Ferrero elevated shopper creative with iterative research
Good shopper creative can help a brand reach consumers on the shelf. But what if you could take shopper creative to the next level? Learn how @ Ferrero’s @ Phil DeConto used to Suzy to take the brand’s shopper creative to new heights.
The way forward with TikTok: Regulation or personal responsibility
TikTok be banned? Suzy asked consumers what they thought about the controversial (and addictive) social media platform.
State of the Consumer: The Digital Age of Sports
How do fans want to engage with their favorite sports teams off the field? Check out our latest webinar to find out! 🏀🏈#marketresearch #sports #fanengagement
Research deliverables: what you need to go from survey to pitch
How can you go from research to pitch in just 24 hours? Learn how Nikki Seaman, CEO and Founder of Freestyle Snacks, did so using client-ready deliverables from Suzy. #pitchingideas #MRX #consumerinsights
How to nail your retail pitch
Ready to nail your pitch? 💪 Learn how one CPG brand, Freestyle Snacks, leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch #pitchingideas
An Essential Guide to the Product Development Life Cycle
You need more than a good idea to succeed – you also need to understand and follow the entire product development process.
Ranking Scales vs. Rating Scales: Which Works For You?
Rating scales and ranking scales are important tools that, while seemingly similar, serve very different learning outcomes.
State of the Consumer: The Power of Purpose Driven Brands
🌿 What's greenwashing and why should you care? Find out in our latest webinar where we explore the challenges of developing sustainable products. #Sustainability #Greenwashing
How one brand found the right retail strategy using iterative market research
How can you develop a successful retail strategy? Learn how Freestyle Snacks did just that using iterative research on the Suzy platform. #consumerinsights #mrx #retailstrategy
Mastering the Art of Successful Claims Packaging with THINX
Dive into our latest webinar featuring Alice Warren of THINX and Katie Emerson of Suzy. Explore the evolution of the femme care industry, the power of AI, and the role of consumer insights in shaping the future. From innovation techniques to the impact of testing retail packaging, this episode is packed with industry insights. Tune in now! 🎧 #AI #consumerinsights #mrx Watch now!
INSIGHTS REDEFINED: How AI is Poised to Transform the Role and Function of Insights
Catch the recap of our latest webinar on how AI is shifting the dynamics towards consumers, revolutionizing the industry, and its potential benefits and risks with key takeaways.
State of the Consumer: Your AI Cheat Sheet for Back to School Season
Unlock the future of education with us! 🎓🚀 Dive into our latest webinar where we explore the transformative role of AI in the educational landscape. From parents' views on AI in the classroom to its potential in revolutionizing content authentication, we've got it all covered. Get ready to discover how AI is reshaping learning and preparing us for a new era. Watch now!
What market research legal teams need to know about generative AI
Legal teams have a lot of questions about generative AI and market research. Let’s go over some answers.
Maximize your market research budget with Suzy
Being asked to do more with less? Learn how to maximize your market research budget and consolidate your vendors with Suzy's end-to-end consumer insights platform.
Qualitative vs. quantitative market research: How to find powerful and actionable insight
It’s time to stop pitting qualitative vs. quantitative market research. Brands need both to truly understand consumers. Learn how they work together with Suzy.
Suzy Live: Unleashing the Power of Hybrid Quant and Qual Research
Learn how Suzy Live offers a hybrid quant/qual research offering, allowing marketers and researchers to do qualitative research without compromising.
Join Suzy's AI First Summit and Explore the Future of Market Research
Join Suzy at our AI First Summit! See how AI impact market research and see Suzy’s latest product innovation.
Harnessing AI’s Potential in Fortune 500 Consumer Insights: A Peek at Suzy’s Latest Whitepaper
Unlock the full potential of AI in market research and consumer insights! 🚀 Check out our latest white paper to discover how Fortune 500 leaders leverage AI for business growth.
Consumer-Led Growth: How a Culture of Consumer Obsession Can Help Your Brand Win
Consumer obsession is what it takes for enterprise brands to win. Learn what consumer-led growth is and how it can help your brand identify opportunities, develop successful products, and much more. #consumerledgrowth #mrx #consumerinsights #consumerbehavior
How to ask the right focus group questions and gain powerful insights
What questions should you ask in a focus group? Learn how to craft thought-provoking questions for your next focus group