Maximize your market research budget with Suzy
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Need to do more with less? Learn how to maximize your market research budget with Suzy.
It’s tough out there for market researchers and their budgets. Understanding consumers is critical for brands that want to be successful. But market research can be expensive, slow, and fragmented—making it a prime target for budget cuts. As brands face budget cuts and consolidate vendors, the need for cost-effective and efficient market research solutions has never been more critical.
If asked to do more with less, you can still drive growth with Suzy. With quant, qual, and high-quality audiences housed in one platform, you can consolidate vendors and still gain the insights you need to make business-critical decisions. Let’s explore how we can help you manage your market research budget to maximize your output for actionable insights.
Consolidate your fragmented research tools…
When you have a different line item in your market research budget for each step of the process—foundational, segmentation, concept testing, data analysis, qualitative research, and advanced methodologies like TURF and MaxDiff—it can add up fast. Plus, how do you decide what tool to cut? Each one offers something valuable and critical. Without qual, you can’t dig into the why behind quant. How can you make critical decisions for your product lines without advanced methodologies?
Suzy integrates quant, qual, and our proprietary consumer network so you only have to use one tool, not seven. With the ability to run all kinds of research in one platform, you truly can do more with less and create efficiencies with your market research budget.
Plus, using one platform allows you to foster collaboration among teams cross-organizationally, driving operational efficiency, centralizing tools, and democratizing access. With just one tool, more of your team can have access to consumers—allowing you to keep up with them and their behavior.
…But don’t compromise on quality
Agencies offer high-quality insights—but they are expensive and their research can take months to come back. Software tools may be affordable, but they don’t always get the job done, lacking the rigor that advanced methodologies offer. After you’ve tested and surveyed consumers, you still need robust analytics to help you find trends and patterns.
Suzy offers a broad suite of advanced methodologies and data analytics built right into our platform. These methodologies are created and informed by best-in-class executives with deep industry experience so you can trust the output. We also have a team of exceptional researchers that can help you troubleshoot your DIY research or offer full service when needed.
Think of Suzy as an agency within a software tool—just at a fraction of the cost.
Save money and time with unconstrained access to consumers
High sample costs and cost per response limit your budget. Plus, certain platforms require you to screen participants each time you want to run a survey. It’s not cost-efficient and it limits your ability to do more research. But there is a better way.
One of the most significant benefits of Suzy's platform is access to our high-quality audience. As the market research industry struggles with audience quality, the sample you choose matters more than ever. At Suzy, you can tailor your research to specific demographics, ensuring the insights you need from the people who matter most—your target audience. And since we own our audience, you can continuously retarget the same consumers—even with qualitative and advanced methodologies.
Get insights back fast
When you need to make decisions, you need to make them fast. After all, consumer behavior is constantly changing (we wrote a whole book on it). What worked yesterday may not work tomorrow. To keep up with consumers, you need to be able to frequently and constantly survey them to meet their needs.
Suzy's intuitive platform allows brands to implement research projects quickly and easily. Whether you’re launching a basic survey with multiple-choice questions or utilizing advanced methodologies like MaxDiff and TURF analysis, Suzy’s intuitive design will guide you every step of the way.
And best of all, you’ll get an n=500 survey back in just 30 minutes. Or you could launch a focus group in under 72 hours. And with data analysis tools built right into the platform, quickly analyze the results and present them to stakeholders—just in time to get buy-in.
Make business decisions shaped by the consumer
Shipping a product that fails can impact your market research budget in a big way. But when you operate with a focus on consumer-centricity, you’re much more likely to create and launch products that are successful in the market.
Suzy’s continuous platform offers you the power and flexibility to explore a variety of use cases including concept testing, claims testing, messaging, package testing and so much more to unlock the true potential of your products. You can test more with the same budget and timelines. Iterative learning keeps things going, so you can really perfect your product. And you can complement quantitative findings with qualitative research, including video open ends, in-depth interviews, or online focus groups, all without worrying about the cost per response.
The product that keeps on giving
Our product team is built by experts that have created some of the top tech platforms we all use today. In under five years, our army of developers and engineers has launched Suzy to the top of the market—and we are constantly innovating and improving all the time. Our team’s expertise delivers products that are undeniably powerful while being radically simple. People love them—we think you will too.
The one line you need on your market research budget: The Suzy Research Cloud
With a full suite of tools and products for the modern market researcher, Suzy is your key to unconstrained research, giving you more quality research and more actionable insights, leading to more consumer-led growth. We are a SaaS tool (quick, fast, iterative) with the rigor of an agency (and the advanced methodologies to match). And our high-quality audience allows you unconstrained access to consumers so you can get insights when you need them.
Curious to see how Suzy can help you do more with less? Book a demo with our team now to see how our consumer research platform works.
