State of the Consumer: The Power of Purpose Driven Brands

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The categories where sustainability matters the most to consumers, where purpose driven consumers are shopping, what brands can do to avoiding greenwashing in purpose driven marketing campaigns

Check out our latest webinar for a deep dive into the world of purpose-driven, sustainable brands and their influence on consumer choices. The program explores the evolution of eco-friendly consumer brands, the challenges of identifying genuinely sustainable brands, and the influence of sustainability on consumer preferences. Plus, our special guests, Emily Hazlettt from Genexa and Lizzie Horvitz from Finch, share their experiences as pioneers of sustainability at their companies. By the end of the webinar, you'll have a fresh perspective on the role of sustainable brands in today's consumer market, and an understanding of how they can influence and shape consumer choices.

"I would just love to see companies take ownership of their social and environmental impact and become as transparent as possible. That's really table stakes for any brand, it's not just purpose driven ones." - Lizzie Horvitz, Founder at Finch

5 Key Highlights:

1. Power of Purpose-Driven Brands: This webinar highlights the growing trend of consumers seeking out sustainable and purpose-driven brands. Learn how brands can embed sustainability into their DNA and why consumers are gravitating towards sustainable products.

2. Understanding 'Clean' in Brands: There’s plenty of  confusion around the term 'clean' in branding. Learn how companies are defining it for their customers, and gain firsthand insight from special guests Emily Hazlett from Genexa and Lizzie Horvitz from Finch who share their experiences of creating clean medicine in their companies.

3. Greenwashing and Sustainable Products: Greenwashing is the deceptive practice of promoting products as environmentally friendly without backing up the claims—and it can definitely hurt your brand. Learn about the challenges in developing genuinely sustainable products and the importance of simplicity and transparency in product packaging.

4. Connecting Companies with Consumers: How can companies emotionally connect with consumers? Transparency and trustworthiness are critical, and retailers can do so by helping consumers understand clean and green products and the role of third-party certifications and lifecycle analyses.

5. Sustainability and Purpose-Driven Brands: The final part of the webinar looks at the potential of plastic regulation and the need for brands to take responsibility for their social and environmental impact. It explores how purpose-driven brands can collaborate to amplify their influence and how data can be used to identify more sustainable products and educate consumers on product recycling.

For even more takeaways and industry insights, be sure to watch the full webinar today!