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The Suzy Story: How We Disrupted a $100 Billion Industry
Traditional market research is too slow for the modern enterprise. Learn how Suzy disrupted a $100 billion industry to deliver consumer insights right when brands need them.
What is a Dynamic Segmentation study?
Segmentation studies, while important, can be expensive and lengthy processes. Learn how dynamic segmentation studies speed up the process so you can meet consumers where they are.
Hip, Hip, Hurray: Suzy Earns a Spot on The Editors’ List for Inc. Magazine's Best Workplaces of 2023 🎉
Hip, Hip, Hurray: Suzy Earns a Spot on The Editors’ List for Inc. Magazine's Best Workplaces of 2023 🎉
Lights, camera, insights: Using video showreels to bring market research to life
Want to win with the C-suite? Add a video showreel to your next presentation and let consumers showcase findings in their own words. Learn how to turn data into a powerful story with Suzy.
Online market research panels: 3 key quality challenges and how to conquer them
Quality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.
What is iterative market research and why is it important for enterprise brands?
How can you enhance your market research strategy? Learn how iterative consumer research can make all the difference.
How key drivers analysis helps brands understand and predict consumer behavior
What is key drivers analysis and how can brands use it to predict consumer behavior?
How to reduce bias in your survey questions
When we talk about data quality in online market research, fraud — including duplicate responses, gibberish, or taking advantage of the reward system — can often go hand-in-hand with bias. However, while preventing fraud is a focal point for researchers, bias is also a key part of the equation that often gets overlooked.
Why high quality survey responses matter and the secret to getting them
Not all survey responses are created equal. So how can you be sure you’re getting quality insights? We’re breaking down the secret on the blog—read on to learn more!
How to unlock the face of your customer with video open ends
Introducing Video Open Ends at Suzy! With VOE, you can connect with target consumers, uncover hidden sentiments, and capture in-the-moment learnings. Discover how video open ends work at Suzy.
The future of fintech: 5 current trends and what they mean for brands
Learn about five emerging trends in the fintech landscape and what they mean for brands today.
Functional, novel, and plant-based: The 8 food and beverage trends ushering in 2023
What food and beverage trends are consumers most interested in? Suzy teamed up with Exploding Topics to uncover eight food and beverage trends in 2022.
Salty snacks reign supreme and more insights for the snack industry
What snacks are at the top of consumers’ lists in 2022? Learn what consumers want to eat in this latest blog from Suzy.
The three factors consumers need to adopt plant-based foods
Now that plant-based foods are all over the shelves, what will it take for Americans to adopt them?
How to use a heatmap for wildly successful creative designs
Learn how a heatmap can help marketers and creatives develop eye-catching and effective designs.
Want consistent results? Use a market research template for your next survey.
Want to save time and get a survey out fast? A market research template can help.
Trend Report: How Consumers Feel About 7 New Beauty Trends
Recently, Suzy teamed up with @ Exploding Topics to uncover seven key beauty trends and to learn how consumers feel about these products.
The importance of global research in today’s world
What brands need to know about global research 🌎🌏🌍
The ultimate guide to online focus groups: best practices, tips, and more
Your step-by-step guide to online focus groups is here! Learn how to conduct online focus groups with these best practices from Suzy.
Online vs. in-store shopping: what product categories does each win?
Online vs. in-store shopping: what wins with consumers? In a recent survey, we decided to find out.