Getting started with market research can be a challenge for seasoned veterans and newbies alike. Whether you’re looking to test concepts, claims, flavors, package designs, or run a complex Monadic pricing test, it can be hard to start a survey from scratch. For one thing, there are all the questions you need to develop and write. Keeping them consistent across one survey, let alone surveys you plan to run in the future, can be time-consuming. Instead, you can use a market research template to speed things up and help you scale.  

What’s a market research template?

Essentially, a market research template is a pre-built survey. The questions usually have placeholders that you can edit to include your brand, product, or category. Using a template helps market researchers standardize the types of questions and the phrasing they use in surveys, which can lead to more consistent and high-quality data. With a tool like Suzy, you can use templates in any follow-up research you plan to do in the future, and even retarget the same consumers over and over again.

You can use templates to understand how advertising campaigns may perform, what claims resonate the most with your target consumer, which concepts resonate most with consumers, and what price points consumers are most likely to buy a product at.

Market research templates work at every stage of the consumer feedback loop. Currently, Suzy offers pre-built templates for the innovation pipeline and campaign development stages, and custom templates upon request for brand tracking. Soon, we’ll add foundational research templates to the mix.

Benefits of market research templates

Using a template can be beneficial for market researchers of all skill levels. Here are some key benefits of market research templates:

An expert-tested approach

Templates help market researchers ask the right questions. At Suzy, our market research templates are crafted by experts and use-tested techniques. That means respondents have a better survey-taking experience, and you get the high-quality insights you need to make business decisions.

Be consistent

Using a template ensures that the projects your team runs all have the same phrasing and setup. Because your studies are more consistent, you can use them for future benchmarking and compare data among the same audiences on different concepts.

Save time

Perhaps one of the biggest benefits market researchers get from using templates is saving time on survey creation. Since you don’t have to spend the time carefully crafting questions, you can quickly launch a survey to consumers when you use a template. That frees you up for more time-consuming tasks, like data analysis.

Save money

When time is money, templates help speed market research up. With a standardized approach, you can align research across your entire organization and streamline your efforts. Using a pre-built template means you also don’t have to hire someone to create it for you, which helps you save on costs.

Scale your market research

Survey templates help you create the foundation for your research. With language and the types of questions to help you get the answers you need already created, you can easily edit, adapt, and use them to create powerful surveys. Use market research templates to start your consumer feedback loop for always-on insights. From there, iterate and repeat.

How to use market research templates at Suzy

At Suzy, we offer a couple of different types of templates to use in your surveys: flexible or custom. Flexible templates allow you to edit the questions to serve your brand’s needs. A custom template is specifically created for your brand and your research project.

We offer several pre-built templates that you can use to test:

• Claims

• Copy

• Flavors

• Concepts

• Package Design

• Pricing

• Advertisements

• Idea Screens

• Naming

After you select the template you want to use, you’ll need to add in descriptors and replace any placeholders within the questions. After you’ve edited your placeholders, you can finalize the survey draft, and edit the survey title, description, targeting, and concepts.

If the pre-built surveys don’t fit your needs, Suzy customers can reach out for a custom template.

Final words

It can be time-consuming to build out surveys each time you want to learn from your consumers. Suzy’s pre-built market research templates can help you reduce survey build time, achieve consistency across research projects, and test a variety of factors as you develop products and marketing campaigns. You can customize your templates for your unique brand and needs to get the insights you need.

Get started with Suzy’s Market Research Templates

Current Suzy customers can get started with market research templates today. Learn how to start using pre-built templates today.

To learn more about using templates and Suzy, schedule a demo today.

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