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The four types of everyday influencers that consumers trust
Who really influences consumers? Suzy teamed up with Ed Keller, CEO of the Keller Advisory Group, to find out.
Suzy Named One of Inc. Magazine’s Best Workplaces of 2022!
For the second year in a row, Suzy has been recognized as a 2022 Best Workplace by Inc. Magazine, ranking as one of the top organizations prioritizing employee wellbeing and shaping workplace values.
What Both Consumers and Brands Can Do For the Sustainability Cause Right Now
Seemingly everyone says they want to see the environment improve, but are they taking true steps to create a better future for the planet? Suzy has the data describing what consumers want in this area and how brands should respond.
How does reusable packaging work for CPG brands?
What’s reusable packaging and how can it make CPG packaging more green? Learn how refillable products work with insights from Suzy.
How Unlocking Shopper Behaviors Help Johnson & Johnson and Nestlé Meet Consumer Needs
As a slew of market disruptions continue to affect consumers, manufacturers, retailers, and everyone in between, Suzy speaks with two global brands about the ways researchers can still inform strategy.
Consumer feedback: The secret to product development success
Learn why consumer feedback is the secret to product development success and how to gather it with tools from Suzy.
Post-Game in Real-Time: Consumer Insights from This Year’s Super Bowl
12 Hours Later: Our Latest Findings from Last Night’s Big Game
An Easy Intro to In-Home Usage Testing
Is your product being tested how it’s intended to be used—in the hands of your consumers whose opinions matter most? Read our latest blog for an easy intro to In-Home Usage Testing (IHUTS) and discover how it helps to ensure your products are as optimized as possible.
How Consumers and Brands Are Responding to the Rise of Inflation
After remaining relatively dormant for more than a decade, the pandemic has helped bring back inflation, forcing changes in behavior for consumers as well as brands. Suzy has data and insights breaking down both.
Suzy Is A GRIT Top 50 Most Innovative Supplier In Market Research
Suzy is excited to announce that we have earned our place on the Top 50 Most Innovative Suppliers and as a Top 25 Technology Provider in market research in the latest edition of the GreenBook Research Industry Trends (GRIT Report).
Three Ways Food Brands Can Influence the Healthy Eating ‘Revolution’
Research shows that consumers are seeking brand guidance on how they can eat better. Here’s how companies can provide them what they need.
Case Study: How Reckitt Leveraged Suzy to Accurately Predict Three of the Most Uncertain Quarters in History
For international health, hygiene, and home products brand Reckitt, there was no better time to unleash the power of Suzy than at the beginning of 2020’s worldwide pandemic.
Case Study: How Suzy Cultivates Consumer Loyalty (And Much More!) for Mars Wrigley
The world-renowned candy brand turns to our insights capabilities to keep in touch with their most-valued commodity: the customer.
Suzy Named One of Inc. Magazine’s Best Workplaces of 2021!
Today, Suzy was recognized as a 2021 Best Workplace by Inc. Magazine.
Three Reasons Why Snacking Companies Need to Get Creative Right Now
From finding healthier, more functional, and novel solutions, here's what snacking companies must do to meet consumer demands.
How to Use Consumer Research to Identify Innovation Potential
Go to market with confidence after generating, screening, and validating your ideas based on the actual feedback of your customers.
Three Ways Brands Can Use Market Research to Build Consumer Loyalty
The best way to ensure brand sustainability is to build a loyal customer base. What can brands do to earn their share of market love?
Suzy Brings Always-On Insights to Market Research. What Does That Really Mean?
What are always-on consumer insights and why should brands adopt this approach to market research?
Forbes Names Suzy One of America’s Best Startup Employers in 2021
Suzy has been recognized as one of Forbes’ America’s Best Startup Employers in 2021, an award presented annually in partnership with market research firm Statista. Who wouldn’t want to work for one of the best startup companies in the U.S.? We’re hiring!
How Mars Wrigley Boosted Efficiency and Consumer Connectivity with Agile Research
A look behind the scenes at the R&D program inside Mars Wrigley to see where agile market research tools like Suzy fit in.