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TikTok Marketing Strategies: 5 Effective Tactics
Five easy ways for brands and marketers to effectively use the popular platform in their marketing.
Three Ways The Kraft Heinz Company Embraced Real-Time Research
How brands pushed toward agile market research, enhanced consumer insights, and new virtual research solutions in 2020.
How Chipotle uses Suzy to rapidly enhance their online experience
Chipotle’s digital sales are expected to be as high as $2.4 billion in 2020, more than double that of last year, and the majority of that 2020 figure is made up of new users. New mobile and online customers have stuck around thanks to some fast adaptations informed by research into rapidly changing consumer lifestyles.
Quick Tips to Improve Your Survey Results
There are many ways to improve your data quality by rewording your questions to remove the opportunity for bias, test your respondents’ awareness, and keep them from being overwhelmed by choices.
How Agile Marketing is Revolutionizing Market Research
Today, the marketing industry finds itself at a crossroads.
Suzy is ISO Certified — Here’s What That Means for You
Suzy is proud to announce that we have officially achieved our ISO/IEC 27001:2013 certification, meaning that our Information Security Management System (ISMS) complies with rigorous standards for information security management that are recognized worldwide.
Why You Need Strategic Marketing AND Tactical Marketing To Achieve Your Goals
A quick discussion of the difference between strategic marketing and tactical marketing, why it matters, and how Suzy can help.
Suzy Secures $12 Million In Series C Funding Led By Bertelsmann Digital Media Investments
NEW YORK, NY (February 4, 2020) – Suzy, a leading on-demand consumer insights platform, today announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures.
What is Your Market Development Strategy Missing?
How can you avoid the mistakes of those who have gone before you? By developing a strategy that implements both the tools of today and the fundamental marketing strategy wisdom of days gone by.
Solving 12 Problems That Can Derail Your Product Development Process
How many products fail when they could have been successful with just a few tweaks?
The 10 Elements You Need to Establish Your Brand
Microsoft. Apple. Google. Heinz. Pepsi. The list of globally recognized brands goes on and on. What makes these companies so profoundly memorable?
How to Write a Powerful Brand Positioning Statement
How is your brand different and better than your competitors’ brands?
Different Types of Market Research (And How to Succeed With Them)
With Suzy, it’s easy to collect the consumer insights you need – but you first need to decide what you want to discover and how you'll apply the information.
What Are the 7 Functions of Marketing?
If you’re hoping to brush up on your marketing skills, and fast, then there’s no better foundation for understanding this topic.
5 Must-Haves for a Powerful Channel Marketing Strategy
Here are five must-have digital marketing channels to use in your campaign marketing strategy.
How to Make the Most of Consumer Insights
With Suzy, it’s easy to collect the consumer insights you need – but you first need to decide what you want to discover and how you'll apply the information.
Demographic Questions Every Survey Should Include
Surveys are an extremely valuable tool for getting information directly from the source – namely, consumers.
DIY Consumer Insights: The Next Evolution of Market Research
DIY is not just about craft or style – it has real implications for modern business.
The Art of Artificial Intelligence
Artificial intelligence and 3D-printing are becoming more advanced and ubiquitous.