INSIGHTS REDEFINED: How AI is Poised to Transform the Role and Function of Insights

What does artificial intelligence (AI) mean for the market research industry? In this webinar, expert guests, Kalindi Mehta, Global VP, Estee Lauder, Stan Sthanunathan CEO, i-Genie.AI, and Sharon Joseph CEO of CREWASIS  share their unique insights on how AI is revolutionizing the industry and shifting the power dynamics towards the consumer. We explore both the potential benefits and risks of AI technology in various sectors including healthcare and personal relationships. Furthermore, we discuss the challenges of utilizing AI in market research and the crucial role of upskilling in the AI-driven world. This webinar aims to provide a comprehensive understanding of AI's transformative role in market research and its potential to shape the future.

"I genuinely believe that this (AI) is going to make us much smarter and it is going to make a massive difference." - Stan Sthanunathan

Check out these 5 key takeaways from the program

1. Transforming Market Research with AI: The webinar discusses how AI is transforming market research, shifting power dynamics towards the consumer, and increasing efficiencies within companies.

2. The Potential and Risks of AI: It explores the potential benefits and risks of AI, including its life-saving role in healthcare and the potential pitfalls of AI relationships.

3. Upskilling for the AI World: This touches on the importance of upskilling in the AI world and focuses on the need to consider the 'so what' and 'now what' in AI implementation. The guests delve into how AI is being used to turbocharge human intelligence and create augmented intelligence.

4. Navigating AI in Market Research: The webinar examines the implications of AI in market research, including the need for collaborations between clients and vendors, regulatory considerations of using AI and data, and how AI is driving human-centricity at scale and speed.

5.  AI's Impact on Personal and Professional Lives: AI is being used to create efficiencies within companies and impact personal lives. The guests share their personal and professional experiences with AI, discussing its role in driving tangible business action and influencing personal lives.

For even more takeaways and industry insights, be sure to watch the full webinar today!

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