COMPETITIVE ANALYSIS
Get to Know the Competitive Landscape
Learn how your brand and products stack up against the competition, so you can better strategize for your innovation pipeline, campaign development, and distribution channels.
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Zero-in on winning strategies for your innovation pipeline and campaign development.
Segment and save your consumer audiences by behaviors, attitudes, psychographics, and more.
Optimize your distribution channels by diving deeper into how your consumers shop for products.
Developing products, services, and experiences that are easy to navigate and understand.
Enhance your digital assets to drive higher conversions and optimize consumer experiences.
Optimize the way you talk about your products and services to maximize your reach.
Get to know your target consumers, how they use products, and how they perceive brands in your category.
Keep a pulse on ever-changing consumer behaviors and attitudes, so you can stay ahead of the curve.
See how you stack up against the competition to optimize your innovation and campaign strategies.
Find the right price point for your products or services to maximize reach and revenue.
Customer Success Story
A major beauty brand is striving to gain relevance among key Gen-Z audiences. There is an immediate opportunity to “double down” on repositioning the brand with Gen-Z, specifically in North America.
The Solution
Suzy conducted a quantitative survey to uncover Gen Z consumer behavior, explore Beauty category behavior, and understand the overall “vibe” of aesthetic among the brand and its competitors. Once the “vibe” was narrowed down quantitatively, the beauty team tested the narrowed down concepts qualitatively to further explore areas of improvement. With Suzy’s audience, the team was able to target the same individuals for quant and qual studies on their own time for quick results.
With Suzy’s help, the beauty brand was able to uncover insights that best resonate with Gen Z. From these findings, Suzy recommended that the team showcase a range of skin tones to show the products on every type of person, partner with Gen Z influencers that promote inclusivity, and create social assets that include bright colors, fun fonts, and eye-catching backgrounds and packaging.
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