COMPETITIVE ANALYSIS
Get to Know the Competitive Landscape
Learn how your brand and products stack up against the competition, so you can better strategize for your innovation pipeline, campaign development, and distribution channels.
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Identify areas of opportunity
Conduct Focus Groups to identify pain points and explore whitespace with competitors across your category, so you can optimize the way you position your brand and innovate your products.
Keep a pulse on your competitors’ performance with a brand tracker
Conduct a brand tracking study to understand how consumer perception changes for your competitors as the category evolves. Use any fluctuations to strategize for future campaigns and product innovation.
Measure which benefits and features matter most to category consumers
Run a MaxDiff study to have consumers evaluate several key product features across the category to understand which features are worth further investment to increase your market share.
Explore More Use Cases
Customer Success Story
A major beauty brand is striving to gain relevance among key Gen-Z audiences. There is an immediate opportunity to “double down” on repositioning the brand with Gen-Z, specifically in North America.
The Solution
Suzy conducted a quantitative survey to uncover Gen Z consumer behavior, explore Beauty category behavior, and understand the overall “vibe” of aesthetic among the brand and its competitors. Once the “vibe” was narrowed down quantitatively, the beauty team tested the narrowed down concepts qualitatively to further explore areas of improvement. With Suzy’s audience, the team was able to target the same individuals for quant and qual studies on their own time for quick results.
With Suzy’s help, the beauty brand was able to uncover insights that best resonate with Gen Z. From these findings, Suzy recommended that the team showcase a range of skin tones to show the products on every type of person, partner with Gen Z influencers that promote inclusivity, and create social assets that include bright colors, fun fonts, and eye-catching backgrounds and packaging.
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