PRICE TESTING
Maximize Reach and Profit by Conducting Pricing Research
Explore how changes in price affect consumers’ purchase intent and perceptions of your brand, so you can optimize your price point.
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Establish a ballpark price range for a brand new product
Price your product within an acceptable range by conducting a Van Westendorp study. Feel confident in your pricing decisions and increase the chances of success for your product.
Understand how different price points affect purchase intent
Launch a Gabor-Granger study with Suzy to understand how increases and decreases in price points would impact purchase intent for your product. Find an optimal price point to maximize your revenue.
Test multiple price points alongside real-world metrics
Use Suzy's Monadic pricing test template to evaluate different price points with the full context of your product. Use your findings to assess real-world metrics like overall value, purchase intent, uniqueness, quality, and more with the price point in mind.
Explore More Use Cases
Customer Success Story
A major F&B company would like to understand how inflation affects their products, how consumers started to react to inflation, and if it will change their spending habits in the short term.
The Solution
In a turnaround time of 2.5 weeks, Suzy was able to quantify how shoppers in 7 countries started to change their shopping habits in reaction to inflation and confirmed that categories like chocolate and sweet biscuits would be affected, as price and health determine what gets cut from the grocery list. Once inflation begins to stabilize, Suzy recommended the team create messaging that makes shoppers feel ok about purchasing these products again.
The Global I&A team was so impressed they decided to move forward with Suzy for 3 additional waves spanned out per quarter to get a pulse check on how consumers are feeling about inflation in all 7 countries.
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