ATTITUDES AND USAGE
Get to Know Your Consumers, What Matters to Them, and How They Use Your Products
Conducting attitudes and usage research can prompt more advanced studies, allowing you to segment and identify drivers of behaviors within your consumer base
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Zero-in on winning strategies for your innovation pipeline and campaign development.
Segment and save your consumer audiences by behaviors, attitudes, psychographics, and more.
Optimize your distribution channels by diving deeper into how your consumers shop for products.
Developing products, services, and experiences that are easy to navigate and understand.
Enhance your digital assets to drive higher conversions and optimize consumer experiences.
Optimize the way you talk about your products and services to maximize your reach.
Get to know your target consumers, how they use products, and how they perceive brands in your category.
Keep a pulse on ever-changing consumer behaviors and attitudes, so you can stay ahead of the curve.
See how you stack up against the competition to optimize your innovation and campaign strategies.
Find the right price point for your products or services to maximize reach and revenue.
Customer Success Story
In order to drive their sustainability agenda forward, a major F&B brand needed to understand key category drivers and consumer segments across the vegan/plant-based category, and claims/pack labels most compelling to these different consumer segments.
The Solution
With the help of Suzy, the F&B brand was able to understand the actual motivators of what drives purchase in the plant-based/vegan category. What’s more, findings via Monadic testing targeting these segments confirmed the team didn’t need to spend unnecessary money by heavily investing in a vegan label certification. Instead, the study confirmed that a plant-based credential actually held much more weight with consumers and was the least alienating among both plant-based acceptors and rejectors.
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