CONCEPT TESTING
Unlock the Future of Your Products with Suzy’s Concept Testing
Elevate your product innovation with Suzy’s comprehensive concept testing. Explore the power of real-time feedback from your target audience to validate ideas, refine offerings, and bring to market products that truly resonate. With Suzy, you gain access to a dynamic research platform that streamlines decision-making, fosters agile product development, and positions your brand at the forefront of industry trends
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Transform Insights into Market Wins
Evaluate several idea concepts at once with a monadic test. Respondents evaluate their assigned concept across customizable metrics, giving you stat-tested results that illustrate which concept outperforms the rest across each metric.
Get qualitative feedback on early-stage product ideas
Collect powerful, qualitative insights through Suzy Live Focus Groups. Explore how your target consumers react to new product ideas and uncover ways to optimize and pivot based on feedback.
Identify consumer preferences through forced choice ranking
Take the guesswork out of quantifying consumer preferences for up to 30 concepts by leveraging MaxDiff Analysis. The results give you a rank order of which options consumers prefer most and least to help you determine a direction for future investment.
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Customer Success Story
Client and Challenge
Vitacup, an industry-leading beverage brand specializing in vitamin-infused coffee, recently spent $100,000 on a branding agency to conduct research and create a new look and feel for the Vitacup products on Amazon as well as in-store. However, when Vitacup launched the new designs on Amazon, their conversion rate dropped by 30%. Given 65% of their sales were online, the team had to find a way to recover, and fast.
The Solution
The brand team went to work to create new packaging designs. They then needed to validate updated designs. Vitacup tapped into Suzy’s owned panel to quantitatively test different SKUs across their target audience, testing flavors first, followed by creative. Within 3 days, the research findings determined the best performing product design.
Vitacup launched the new images on Amazon with skyrocketing results. The conversion rate on the products with updated designs went up about 30%, equating to millions of dollars a year in sales. In addition, their clickthrough rate increased 2 additional points. It took Vitacup 9 months to get the new design recommendations from a branding agency. They were able to pivot and succeed with Suzy in a week.
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