CONSUMER PROFILING
Personalize Your Research by Talking to the Right Consumer
Identify, segment, and define your target audiences to create an ideal consumer profile. Create unlimited consumer segments, build custom panels, and integrate typing tools so you can connect with the right consumer every step of the way.
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Establish a balanced sample of your consumer.
Set your survey target right from the start to ensure a more balanced and desired distribution. Use hidden questions to create multi -layered groupings for setting quotas, previous action targeting, and data analysis.
Segment, activate, innovate.
Keep your insights fresh and your ideas relevant with Suzy’s Dynamic Segmentation, powered by machine learning. Make informed business decisions based on the true intent of a quickly changing consumer.
Update to Understand consumer motivation.
Gain better understanding of your customers through drivers analysis and identify brand performance against primary category drivers. Uncover what drives consumer behavior so you can develop your products and brand assets around the right attributes.
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Customer Success Story
Client and Challenge
In an effort to expand and become more nationally-known, a premium chocolate brand aimed to identify the main drivers and motivations for premium chocolate purchase and leverage drivers insights to inform brand manifesto direction.
The Solution
Using Suzy’s quantitative surveys, the brand found that for both gifting and personal consumption, chocolate product quality–specifically taste–is of utmost priority for consumers. They also found that personal consumption and gifting attributes are the top drivers in the premium chocolate category. In comparison, brand story and mission statement were two of the lowest drivers. Building on these insights, the brand understood their manifesto should hone in on chocolate consumption quality and gift-giving.
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