POSITIONING STRATEGY
Find a Winning Strategy to Differentiate Your Brand
Conduct iterative quant and qual research to optimize your comms strategy and position your brand in a way that hits home with your target consumers.
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Evaluate the benefits that differentiate your product
Expand on your research with a quantitative survey to measure how the discussed features compare between your brand and your competitors. Use these differentiators to craft positioning strategy concepts for further testing.
Dive deeper to discover the why with qualitative research
Start with Suzy Live IDIs or Focus Groups to understand consumer perception of your product and which features resonate most.
Zero in on the winning strategy
Conduct a Monadic test for your positioning strategy concepts and include benchmarks of your competitors. Get stat-tested results to choose a winning strategy in as little as a few hours.
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Customer Success Story
The product incubation team at a leading beverage company needed an always-on research solution that allowed them to explore, validate, and refine a new non-alcoholic beverage line.
The Solution
The team used Suzy’s platform and proprietary audience to co-create this product alongside target consumers using a multi-phase approach. With this final development plan in place only two weeks after project kick-off, the team was able to hit shelves with their new product in under ten months, just in time to capitalize on the rise of the “sober curious” movement before it hit mainstream culture.
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