TRACKING RESEARCH
Track consumer trends over time with iterative research
Keep your finger on the pulse of consumer behavior to stay up with shifts in consumers' attitudes, so you can adapt as quickly they do.
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Trackers keep you informed with wave-over-wave, real-time, and actionable insights
Suzy’s Trackers deliver insights that come with clear, data-driven recommendations, so you can swiftly respond to new opportunities and threats, while staying on top of your brand, category, products, and campaigns.
Observe consumer usage of your product over time
Conduct a longitudinal IHUT to observe how consumers use and experience your products in their homes over time. Get invaluable qualitative and quantitative insights for the ultimate product feedback loop.
Understand changes in the competitive landscape
Run a tracking study to keep an eye on the competition and analyze your learnings so you can innovate and pivot as consumer behaviors and perceptions change.
Track brand perception as you innovate
Measure changes in consumer sentiment as you innovate your products over time, so you can get ahead of any opportunities for improvement and adjust campaign strategies as needed.
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Customer Success Story
Dove developed a sanitizing wipe that showed it could break down in compost in lab conditions. The brand wanted to validate these findings by conducting a longitudinal IHUT in residential composting systems before incorporating those claims into promotional campaigns.
The Solution
With Suzy’s proprietary panel, Dove was able to secure 25 target consumers to validate their in-home user test. After collecting photos and connecting with the participants over a 3-month time period, Dove validated that the wipes break down in a home-composting system and they were also able to identify which factors impacted the breakdown of the wipes. With these insights, Dove was able to produce accurate brand messaging to go to market with for their new product.
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