UX DESIGN
Improve Your User Experience Journey and Increase Conversion
Gauge consumer perception on new website layouts, product development, and overall digital experiences.
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Optimize the web experience for your consumer
Test several website concepts with Suzy’s Monadic Testing. Use the stat-tested results to identify the concept that best resonates with your consumers across key metrics, like purchase intent, prompting an increase in conversion.
Test copy to increase conversions
Conduct a series of Suzy Live IDIs to test different versions of website copy to gauge which version leads to a seamless path-to-purchase for your consumers.
Observe in-home usage tests on video
Learn how consumers interact with your product packaging by sending products directly to their homes and watching a live unboxing by pairing Suzy Home with Suzy Live IDIs. Observe real-time reactions to your physical products and get invaluable qualitative feedback, live and on camera.
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Customer Success Story
Client and Challenge
A national sports company needed to reach a niche audience to understand how fans interact with a sports league’s website and app. They sought to determine which new features they should offer on the site to drive engagement.
The Solution
The company was able to reach 300 of their target sports fans in a matter of days. Using an 18-question survey that captured both quant and qual insights, they were able to identify the types of features the fans were interested in using and get feedback on the current digital experience. Overall, the team was able to cut down their research time to a matter of days and decrease their costs by 20%.
Learn More About Suzy’s Shopper & Category Insights
