SHOPPER & CATEGORY INSIGHTS
Peek Into the Decision-Making Process for Your Consumer
Discover what drives in-store and online purchase behavior for your products. Bridge the gap between what consumers say they want to buy vs what they actually buy.
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Stand out against competitors with In-shelf package testing
Understand how to set yourself apart from the competition with Suzy’s Heatmapping. Create a best-in-class strategy with a predictive algorithm based on advanced neuroscience and data from over 1MM (and growing) eye tracking studies.
Create a comprehensive shopper insights strategy
From segmentation, shopper profiling, monadic price testing, shelf placements, to MaxDiff analysis and more, Suzy Insights can help you uncover the drivers of shopper behavior. Understand ecommerce, omnichannel, and effective brand distribution so you can set the right strategy and maximize your ROI.
Understand consumer purchase intent to determine the winning combination, maximizing consumer reach
Optimize product placement, offerings, communication, and promotional strategies to increase your market share with Suzy’s TURF Analysis. Determine the optimal combination of options to have the highest reach for your products.
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Customer Success Story
Client and Challenge
Due in large part to lockdown conditions in the early spring of 2020, Reckitt saw sales skyrocket to incredible heights. This was the beginning of dramatic shifts in how consumers view and define health, as well as the onset of new and lasting behaviors, which meant the brand needed to leverage agility in the face of uncertain times.
The Solution
Reckitt leveraged Suzy to accurately predict three of the most uncertain quarters in history. The company was able to plan for the future, even as the pandemic delivered once-in-a-century circumstances to the global market.
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