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How to nail your retail pitch
Ready to nail your pitch? 💪 Learn how one CPG brand, Freestyle Snacks, leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch #pitchingideas
How one brand found the right retail strategy using iterative market research
How can you develop a successful retail strategy? Learn how Freestyle Snacks did just that using iterative research on the Suzy platform. #consumerinsights #mrx #retailstrategy
What market research legal teams need to know about generative AI
Legal teams have a lot of questions about generative AI and market research. Let’s go over some answers.
Maximize your market research budget with Suzy
Being asked to do more with less? Learn how to maximize your market research budget and consolidate your vendors with Suzy's end-to-end consumer insights platform.
Qualitative vs. quantitative market research: How to find powerful and actionable insight
It’s time to stop pitting qualitative vs. quantitative market research. Brands need both to truly understand consumers. Learn how they work together with Suzy.
Suzy Live: Unleashing the Power of Hybrid Quant and Qual Research
Learn how Suzy Live offers a hybrid quant/qual research offering, allowing marketers and researchers to do qualitative research without compromising.
Consumer-Led Growth: How a Culture of Consumer Obsession Can Help Your Brand Win
Consumer obsession is what it takes for enterprise brands to win. Learn what consumer-led growth is and how it can help your brand identify opportunities, develop successful products, and much more. #consumerledgrowth #mrx #consumerinsights #consumerbehavior
How to ask the right focus group questions and gain powerful insights
What questions should you ask in a focus group? Learn how to craft thought-provoking questions for your next focus group
Monadic testing 101: How to find winning concepts cost-effectively
Curious how consumers will react to your product on the shelf? Monadic testing mimics real life, so you can choose the right concept. Here’s how:
What is a Dynamic Segmentation study?
Segmentation studies, while important, can be expensive and lengthy processes. Learn how dynamic segmentation studies speed up the process so you can meet consumers where they are.
Lights, camera, insights: Using video showreels to bring market research to life
Want to win with the C-suite? Add a video showreel to your next presentation and let consumers showcase findings in their own words. Learn how to turn data into a powerful story with Suzy.
Online market research panels: 3 key quality challenges and how to conquer them
Quality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.
What is iterative market research and why is it important for enterprise brands?
How can you enhance your market research strategy? Learn how iterative consumer research can make all the difference.
How key drivers analysis helps brands understand and predict consumer behavior
What is key drivers analysis and how can brands use it to predict consumer behavior?
How to reduce bias in your survey questions
When we talk about data quality in online market research, fraud — including duplicate responses, gibberish, or taking advantage of the reward system — can often go hand-in-hand with bias. However, while preventing fraud is a focal point for researchers, bias is also a key part of the equation that often gets overlooked.
Why high quality survey responses matter and the secret to getting them
Not all survey responses are created equal. So how can you be sure you’re getting quality insights? We’re breaking down the secret on the blog—read on to learn more!
How to unlock the face of your customer with video open ends
Introducing Video Open Ends at Suzy! With VOE, you can connect with target consumers, uncover hidden sentiments, and capture in-the-moment learnings. Discover how video open ends work at Suzy.
How to use a heatmap for wildly successful creative designs
Learn how a heatmap can help marketers and creatives develop eye-catching and effective designs.
Want consistent results? Use a market research template for your next survey.
Want to save time and get a survey out fast? A market research template can help.
The importance of global research in today’s world
What brands need to know about global research 🌎🌏🌍