.png)
"Not just thinking about the work that you create but also about the skill sets that you bring into your marketing team is really important as you think about that dynamic between performance and creativity."
— Michelle Taite
What happens when you believe that creativity has the power to change the world of work? Well for Michelle Taite, CMO of Intuit Mailchimp, creativity blossomed after she encouraged her employees to bring their whole selves to work.
Now, Intuit Mailchimp’s Atlanta office overflows with creativity. From knitting to biking to cooking, their workforce constantly taps into extracurricular pursuits. That allows them to tackle creative challenges in a variety of ways, often from new vantage points. This kind of workplace is a breeding ground for innovative, creative ideas—just what Intuit Mailchimp needs to create marketing campaigns designed to engage other marketers.
To learn more about how Michelle leads her team in serving Intuit Mailchimp’s 12 million happy customers (and counting!), listen to this week’s episode of The Speed of Culture podcast. Join Suzy founder and CEO Matt Britton as he and Michelle discuss…
- Using creativity to empower the underdog. How Intuit Mailchimp created a platform that allows brands to collect first-party data to better reach their customers.
- Marketing to marketers. When selling to marketers, the best way to reach them is to set an example by doing world-class marketing yourself.
- The importance of speaking directly to your customers. Intuit Mailchimp talks to customers weekly to stay in tune with their changing wants and needs.
- Embracing employees’ side gigs. Michelle explains why encouraging employees to bring their whole selves to work is advantageous in creative fields.
