Breaking down efficient content consumption in the age of accelerating news cycles with Axios founder and Politico co-founder Jim VandeHei
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Learn how Axios is engaging readers with efficient content consumption in the rapidly accelerating news cycle.
“Everybody was having the same problem I was having at a personal level, which is getting hit with more content than ever before and not knowing what to trust at the same time.”
— Jim VandeHei, founder of Axios and co-founder of Politico
Before starting Axios, Jim VandeHei was inundated with news content. He didn’t know what to read first, what mattered, or what to trust. From there, he set out on a journey to create efficient, effective content consumption: a headline, quick synthesis, and a “why it matters” analysis. Readers also have the option to dig deeper with a longer article, which is always accompanied by an estimated reading time. With 11.8 monthly unique visitors, Axios’ format is changing content consumption rapidly.
On this episode of The Speed of Culture, join Jim and Suzy founder and CEO Matt Britton to explore Jim’s transition from journalist at The Washington Post to co-founding Politico and, ultimately, founding Axios and launching the Smart Brevity content format. They’ll discuss:
How Jim’s time as a journalist prepared him for founding and becoming CEO of two companies: Axios and Politico
Why effective advertising is imperative for the continuation of free journalism
The idea that birthed Axios: efficient content consumption, and how it’s changing our media landscape
Axios HQ – the software, and how it’s using the “Smart Brevity” format to help businesses disseminate essential information
Listen to Jim’s episode on the Speed of Culture podcast today to learn how journalists are innovating with an ever-accelerating news cycle– or read through the episode transcript below.
