Learn about the power of creating culture with Wieden+Kennedy’s Chief of Strategy, Dr. Marcus Collins
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What is culture and how can marketers create it? Wieden+Kennedy’s Chief of Strategy, Dr. Marcus Collins, explains.
“One of the biggest, biggest misnomers when it comes to marketers in today's hyper-connected digital world [is that while] we have more information, we don't have greater intimacy–and we mistake information for intimacy. Intimacy requires us getting really close, understanding the governing underlying physics on why we do what we do. The better we do that, the better we'll be able to ingratiate ourselves into people's cultural zeitgeist.”
— Marcus Collins
As Chief of Strategy at Wieden+Kennedy, Dr. Marcus Collins spends a lot of time thinking about culture. What exactly is culture? How are marketers creating it? Are they always creating their intended meaning? If not, how can they get better at doing so? They’re big questions, but as an award-winning marketer and cultural translator with more than 15 years of experience under his belt, Marcus is just the person to go to for the answers.
Join Marcus and Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to discuss:
His non-linear path to become Chief Strategy Officer at powerhouse advertising agency, Wieden + Kennedy
The importance of understanding the “why” behind consumer behavior
What comedians do well and how marketers can adopt their tactics
Why the key to good marketing is starting from curiosity, not certainty
Listen to Marcus’ episode on the Speed of Culture podcast today to learn how to keep your finger on the pulse of culture – or read through the episode transcript below.
