2024 wellness trends: Holistic health, tech, body positivity, Ozempic. Watch our webinar!

This Women's History Month, let's honor the women who've revolutionized market research with their insights, passion, and creativity 🌟 From unexpected beginnings to leading industry change, their stories inspire us all. Dive into our world of numbers, gut feelings, and shared achievements.

Generative AI has changed the way market research is done forever. Here’s how insights professionals can use it as part of their toolkit.

Explore the fascinating dynamics of sports fan behavior, from passionate loyalty to game-day rituals, and how brands can respond.

Dive into Super Bowl advertising with State of the Consumer: The Economics of the Big Game. Explore cultural impact, economic strategies & more!

Unlock consumer insights effectively with our guide on using panels vs. communities in market research

Learn how Suzy’s panel can connect you with diverse consumers this Black History Month.

Discover the power of storytelling for business through Taylor Swift's impactful narrative techniques

Dive into the world of fortified foods with key insights and trends from our latest webinar!

Dive into the financial landscape as interest rates normalize, affecting mortgages, credit cards, and student loans with Suzy.

Discover the latest wellness trends driving consumers with Suzy! Learn more about the top health and wellness trends and how they may impact your brand.

Explore the power of AI-driven qualitative data analysis with Suzy. Uncover insights from qualitative market research, VOEs, and TOEs using AI.

Learn how to find the optimal price point for products and services with price sensitivity survey questions.

What is a confidence level and how do you use it in statistical significance testing?

Learn how to find a winning concept with MaxDiff Analysis on the Suzy blog.

When creating a product, forming marketing messaging and otherwise evaluating consumer-facing ideas, it’s important to understand who your customers are.

Want to understand how AI is shaping our world? Check out our latest webinar where we navigate the AI phenomenon and its impact on society and careers. Plus, get actionable insights and a free list of 50+ AI tools to kickstart your transformation journey. Listen now! #ArtificialIntelligence #AIInnovation #CareerDevelopment

Learn about how to conduct qualitative market research in this guide from Suzy.

Good shopper creative can help a brand reach consumers on the shelf. But what if you could take shopper creative to the next level? Learn how @ Ferrero’s @ Phil DeConto used to Suzy to take the brand’s shopper creative to new heights.

TikTok be banned? Suzy asked consumers what they thought about the controversial (and addictive) social media platform.