Elevating Nutrition with Fortified Foods

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Did you know that it’s estimated over 90% of Americans have a vitamin deficiency? One way consumers can get the vitamins and nutrients they need is via fortified foods.

“Fortified foods are an excellent way to ensure you're getting the necessary vitamins and minerals in your diet." - Melissa Dunn

Are you ready to elevate your understanding of the foods consumers eat every day? Check out our latest webinar where we explore the world of fortified foods with Melissa Dunn, SVP of Enterprise Marketing at Suzy, and Bill Giebler, Content & Insights Director at New Hope Network. This webinar aims to provide a thorough understanding of fortified foods—everyday staples including milk and bread that have been enriched with essential nutrients. These nutrient-enhanced foods have been quietly but significantly enhancing our diets for many years. 

We dive into the distinct benefits of functional and fortified foods and highlight how the differences can empower consumers to make well-informed dietary decisions for better health and wellbeing. In addition, we examine the history and scientific perspectives of fortified foods, equipping you with a deep understanding of how these foods can have a positive influence on their diets and overall health. Join us as we take an exciting dive into the realm of fortified foods.

Check out these 3 key takeaways from our webinar:

1. Consumer Education Gap: There is a noticeable gap in consumer education regarding fortified foods. Although 57% of consumers consume fortified foods at least once a week, many are not fully familiar with what fortified foods are. Once informed, there's an increased acknowledgment of their consumption, indicating the need for better education and clearer communication about the benefits and nature of fortified foods.

2. Health-Conscious Trends: Health-conscious consumers, particularly younger generations like Gen Z and millennials, are actively seeking out functional foods over supplements for their nutritional needs. There is a strong preference for incorporating whole foods into diets for their physical and mental health benefits, with 82% of consumers aiming to include more fruits and vegetables in their diet.

3. Fortified Food Preferences: Consumers are more inclined to choose fortified foods that are perceived as inherently healthy, such as fortified milk, cereals, and juices. There's less interest in fortifying indulgent foods like pasta and bread. This trend suggests that while consumers are interested in fortified foods for health benefits, they may be skeptical about fortifying foods that are traditionally seen as less healthy.

For even more takeaways and industry insights, be sure to watch the full webinar today!