Distilling brand identity to diversify product for a new audience with Ken Ohashi
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“Digital media allows you to say, “where is their interest” versus “where is the customer not responding”, and then how do you dig deeper?”
— Ken Ohashi
When Ken Ohashi acquired the iconic suit brand Brooks Brothers right before the pandemic, he found himself navigating the new waters of a potential post-officewear world. Learn how he used his experience in the retail industry with brands like Aéropostale and the Authentic Brands Group to understand shifting demographics and translate a brand’s core components to a new audience.
Recently, Ken joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:
How to diversify a brand while remaining true to its core identity
Why collaboration can be a useful tool when a brand enters a new space
How to find balance between new audiences and existing customer bases
Listen to Ken’s episode on the Speed of Culture podcast today to learn about distilling brand DNA and translating it to a new audience or read through the episode transcript below.
