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“Digital media allows you to say, “where is their interest” versus “where is the customer not responding”, and then how do you dig deeper?”
— Ken Ohashi
When Ken Ohashi acquired the iconic suit brand Brooks Brothers right before the pandemic, he found himself navigating the new waters of a potential post-officewear world. Learn how he used his experience in the retail industry with brands like Aéropostale and the Authentic Brands Group to understand shifting demographics and translate a brand’s core components to a new audience.
Recently, Ken joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:
- How to diversify a brand while remaining true to its core identity
- Why collaboration can be a useful tool when a brand enters a new space
- How to find balance between new audiences and existing customer bases
