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“The creator economy is a brand. It is not as much just individual. It's a certain creator and entity that has a voice in a community that they can galvanize and give them exclusive experience, assets, and whatever they will feel pride in.”
— Rich Kleiman
To build something valuable, you have to stay true to yourself. At least, that’s how Rich Kleiman built a multi-faceted enterprise and created a brand centered on media, sports, investments, and more. Through his career as a producer, music supervisor, music manager, and then Vice President of Roc Nation Sports, Rich created a vision for something larger than a business and discovered the value of the creator economy.
Recently, Rich joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:
- Why “overnight success” always takes time and hard work.
- How the evolution of technology, the openness, and accountability of Web 3 will keep pushing the creator economy forward
- Why NFTs and the Metaverse will be the next fastest-growing trends in the digital space
Want to learn how other brands help drive the creator economy? Listen to The Speed of Culture featuring Adam Stewart, Vice President of Sales at Google and YouTube.
