How creativity forges competitive advantages for brands with Emma Armstrong
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Agencies have the power to create competitive advantages for the brands they work with. Emma Armstrong of FCB New York explains how the role of agencies will need to change in the future.
“I'm very bullish about the future of agencies. I think we have such an important role as a translator. We translate the outside wealth into a company. And then we take the company, the product, the brand, the service, and we translate it back out into the world. And that value exchange is essential.”
— Emma Armstrong
When consumers and business are constantly changing, it can be difficult to keep up. How do successful brands do it today, and how will they do it tomorrow? Emma Armstrong, CEO at FCB New York, explains how creative solutions can move the needle, helping business solve challenges and gain competitive advantages.
Recently, Emma joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:
Why the roles of brands and agencies will need to evolve in the future
Why companies need to understand the infrastructure needed for great customer experiences
What the fastest growing industries and trends are and how to make the most of them
Listen to Emma’s episode on the Speed of Culture podcast today to learn how brands can creatively attain competitive advantages or read through the episode transcript below.
