Dynamic consumers and the rise of sneaker resale culture with Deena Bahri
• • • • • •
Creating open digital spaces for consumers has helped StockX reach the top of the sneaker resale market. Their CMO, Deena Bahri, explains how.
“It is dynamic because the consumer moves so quickly and it doesn't mean that they're fickle. It just means that they have brought in trust. Influenced by the pace of technology, social media, entertainment, sport, and these spaces are just moving so quickly today.”
— Deena Bahri
Sneaker resale culture is at an all-time high, and StockX is changing the game. As StockX’s first-ever Chief Marketing Officer, Deena Bahri brings her over twenty years of experience to identify new trends and leverage new technologies. This work helps StockX understand the unique shift in buying attitudes for cultural consumer products and how sneaker resale culture has changed.
Recently, Deena joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:
Why marketing is both an art and a science
How new technologies, like Discord, can help brands meet their consumers where they are online
Why thoughtful curation is the key to successful limited edition and collector’s items
Listen to Deena’s episode on the Speed of Culture podcast today to learn about the unique shift in sneaker resale culture or read through the episode transcript below.
